Online Trends

Everyone knows that product value and user experience are important. Some people say that the value of the product is king, some people say the user experience is king, then the relationship between product value and user experience what is it? Recently work has been very busy, no time to write the recent work sentiment. 　　Take some free time to express my product view: The product value is greater than the user experience, the user experience determines the success or failure of the product. For products, especially Internet products, a new concept appears almost every once in a while, and attempts to explain the whole product with this concept. Some internet commentators are also trying to find a successful formula for the user body ...

Technology in the continuous progress, innovative Internet products, one another business model continues to create a wealth myth. 　　The basic laws of economics are not shaken by these changes, and the invisible hand still determines the market price of new products, and if you are an investor, the value of law can still help you identify those stocks that are too high. The cost of the products in the Internet age are intellectual-intensive, such as Microsoft's operating system, Oracle's database software, and Adobe's image processing software. This kind of product has different from the traditional manufacturing products characteristics: first ...

A lot of friends have come out of the website, let me help to see how to do, I hope to give advice in a short time. 　　From my point of view, a good site, excellent not excellent there are many levels, some people like to see content rich, active page. 　　For those who do too many years of Internet products, if only to stay in the layout of the page is not beautiful, service flow is clear, the product is easy to use, this is still not enough. In the real world of the Internet, we can see a lot of companies designed the Web page is very concise, beautiful, people feel very comfortable, this is a success, ...

After settling, there will always be new thinking. A very important philosophical idea in the Sutra of Morals is the thought of "reversion". 　　So we might as well first do with a certain reduction, and then follow the trajectory to explore, perhaps more meaningful. 　　We take the information itself as the core, coupled with the viscosity of the consideration, in this dimension, the author divides the micro-blog into two aspects of the relationship, namely: 1. Based on strong relationship between "familiar with the network" system. 　　2. A "topic" system based on weak relationships. In order to be able to effectively disseminate information to the reader, the author of a few easy manuscript, the final only on the ...

From the early term "zombie powder" to the present micro-blog frequently appeared on the "Navy", many people in the process of wits and also slowly understand this batch of special Weibo account. But what is the Navy? In fact, the industry does not have a recognized definition. 　　The intimate relationship between the Navy and the marketing account also makes people very confused, who should be regarded as the Navy? Does the Navy have the same meaning as zombie powder? This article will make a clear definition of the Navy, explain what is the Navy. 　　First, where does the word "Navy" come from? Remember a long time ago, "Jia, your mother called you home to eat ...

Remember that four years ago, social networking was just emerging, and the grand theft of food made people realize the new concept of communication that Web2.0. 　　Subsequently, the blog, microblogging and other social networking tools quickly rise, the user's behavior pattern has undergone great changes. Three years ago, Sina launched the "Sina Weibo" beta version, to become the first portal site to provide micro-blogging services, micro-blog officially into the mainstream Chinese-language network vision, Tencent, NetEase, Sohu and other large portal sites have joined this new position, to create a new marketing platform. And Sina by the preemptive ...

When it comes to making new products or new projects, it's always a misery to get enough of the original demand, and behind closed doors is clearly not the best way to bring a strong individualism to the product. In fact, there are new projects to be launched, at least there will always be a vision, according to this to dig up the demand is slightly easier, the most afraid of that kind of no direction, everything is experimental nature, need to do to find the direction of the project, the beginning of the time will be run without purpose. Without a clear list of requirements functions can not be product development or project implementation, then a ...

The first step is to build an application, and the second step is to get the user hooked on it, making a third step. It sounds simple, but it's not just an application issue, it's also closely related to cell phones, social media, and e-mail. 　　Recently, High-tech entrepreneurs and investors have begun to study how psychology changes user behavior. Although some people think that if the product is popular, they should first understand the user's habits, so as to build the product advocates. But in fact, it is very rare to successfully build a long-term habit between users. Changing the behavior of users requires not only understanding how to persuade users to adopt ...

Maik Heiss wrote: What do you think is the best Internet profit model? Are you committed to building many affiliate websites, or are you focusing on one thing and building your own brand or providing an Internet business platform for a market? This is a very important question. The main purpose of answering this question is to expand the income channel as much as possible, if there is passive income. So many people think that in order to achieve this goal, we need to establish a number of accurate alliances. As we all know, I have about a dozen of these different market-oriented sites, so I am on this ...

A seasoned project manager who used to work with me, http://www.aliyun.com/zixun/aggregation/6918.html, said that when he gets the programmer's time estimate, he multiplies it by PI, The next time order of magnitude is then converted to the true value. 1 days into 3.14 weeks. He used to suffer because programmers were not good at estimating time. I created a table to translate programmer time estimates to minimize the estimation errors. &nb ...

This article is published by the United founder of Buffer, Leo Widrich, in his personal blog. 　　Buffer allows customers to share content in a smarter way with Twitter and Facebook, bringing an extraordinary experience. Last week, I was fortunate enough to gather with entrepreneurs from different fields to attend an entrepreneur meeting in Vienna. During the meeting, I had a discussion with an entrepreneur and had a deep feeling. 　　These entrepreneurs create countless creative and perfect products that make my products pale. In fact, I used a meeting at last week with B ...

The two years of Internet products, mobile Internet products homogeneity is very serious, many good products once online in a short time will be a lot of competitors emerge. Of course, products to be truly valuable, product experience to do good enough, these are the most basic. 　　Then the operation of the market is a key factor in deciding whether you can stand out. In here I said the operation refers to the Internet product operation, content operation, user operation, which said the market is how to use various means to attract users to your site, install your application, from a browse ...

I struggled to run all kinds of marketing activities, but ended up with a lack of overall effect assessment. In marketing work, such a marketing case, there is no? In fact, this is a common problem in many corporate marketing departments. Generally is the operation, marketing or planning activities of the Planning program approved, page design, production, on-line and all kinds of marketing and other processes began to operate quickly. Finally need the effect of the report, often but the hand is no strategy or simple output some rough data, even if finished. The main culprit is that the lack of a set of effective monitoring programs, can not be implemented in real time ...

Weibo marketing case has many, micro-blog marketing concept also has a lot of, but the micro-blog marketing discussion rarely see convincing evidence to explain the full picture or characteristics of micro-blog marketing, and not to the data analysis as a means or basis for discussion. In fact, the microblogging platform is very suitable for data analysis, and the implementation of the complexity and cost is not high. In this paper, the data analysis in the micro-blog marketing a few can be used in the direction of a simple analysis, hoping to give you some inspiration and thinking. In order to be able to unfold more effectively, the micro-blogging marketing in this article refers to the development of general marketing on Sina Weibo.

The author of this article is the Product Manager, guide the World Tourism Network founder Sun Qingwin (Weibo), reproduced please specify. Kpi,key configured indicator, Internet products work can not be separated from KPI. Product design at the beginning of the conversion rate, user registration, active user, UV/PV, and so on, and in the future of product growth for these indicators are responsible for continuous improvement, complete the stage goal KPI. At the same time can play a second imperceptible effect: exert certain pressure, supervise product manager ...

1. Knowledge marketing knowledge marketing refers to the dissemination of new science and technology to the public and their impact on people's lives, through the popularization of science, so that consumers not only know it, but also know why, to re-establish new product concepts, so that consumers germination of the needs of new products, to expand the market. Bill Gates's practice of first teaching computers and then selling computers is typical of knowledge marketing. 　　He spent 200 million yuan to set up the Gates Library Foundation to equip the world's low-income regional libraries with state-of-the-art computers and donate software to allow the public to receive computer knowledge. ...

Social networks have reached a saturation point in some age groups. Social networking has now affected most Internet users in the United States and has become an important part of their lives. 　　Thanks to Facebook's rapid development, updating status, commenting, and sharing links with friends have become a daily activity for millions of of people. emarketer, a market research firm, reckons that nearly 150 million U.S. Internet users will use social networks through a variety of devices this year, at least once a month, and 63.7% of online users will enter the site. ...

Many marketers often equate social marketing with Facebook, but although it's a powerful thing that doesn't necessarily apply to all of the marketing activities, such as Digg and personalized Web recommendation engine StumbleUpon, it might be more appropriate 　　   　　Mashable therefore, according to the different purposes of the following recommendations, to have a blog for online marketing user reference. Customer Communication Facebook: is currently the most important and open communication portal, enterprises want to ...

Recently, a friend asked me what algorithms are available in the Clementine12? The algorithm in the sensory Clementine12 is many, complete and the general classification (forecast, classification, Subdivision, association) is done according to the business purpose, so you just know what kind of problem your business problem is. 　　With what algorithm to achieve their desired purpose can be based on the model in Clementine12, quickly find the mode you want; The following figure is the algorithm for all data mining in Clementine12: ...

2010 is a Chinese micro-blog year, micro-blog gradually become the standard of major sites, Sina announced to the end of February, its micro-Bo registered users more than 100 million, and after Tencent also claimed that Tencent Weibo users to lead the first breakthrough in 100 million. 　　   　　However, the current use of micro-blog users are mostly to see the news, tell jokes, exposure state, micro Bo can also be used to do? How will Weibo develop? 　　Here, the Geek Park Observer @ Moon Huaiyuan A brief summary of how Weibo can be developed. One, Micro Bo can do what electricity ...