Online Trends

At present, although the microblog marketing is in the exploratory stage, how the enterprise microblogging marketing how to play, may even if the internet is hard to say, but we can on the current enterprise Sina Weibo success stories (where the customer prudential products, KFC, Oriental Airlines, Changan Ford, elegant women, etc.) to draw some nutrients, 　　In combination with some of the characteristics of Weibo itself, the ability to fully explore the microblogging marketing. First, the foundation of Enterprise Micro-BO, determine the corporate image, according to the target group of enterprises, set their own micro-bo Avatar, general corporate logo, maintain avatar tone and corporate VI tone consistency. Set up Enterprise ...

Dot Dot Network is a small blog community, and traditional micro-blog such as Sina Weibo, compared to the advantages of dot com can be published long blog, and can build multiple blog pages; 　　With the characteristics of traditional micro-blogging, but also has its own advantages, dot network in the traditional micro-bo based on more refined the needs of netizens, who stipulates that micro-blog can not write blogs? We don't only have 140 words of demand, okay! Of course, more than 140 words SNS network a lot, but the important thing, compared with the traditional SNS network, forwarding, collection, comments, etc. ...

Finnish game development company Rovio is on the verge of bankruptcy before proposing the game "Angry Birds". This is a very easy to play games. 　　Angry Birds set the plot on a tropical island in the Pacific Ocean, with the target of "death squads bird" to the green Pig, who stole their eggs. Today, 75 million people use Angry Birds to kill time, and every day users spend 2 billion minutes on this mobile game. So far, a total of 3 trillion pigs have been smashed in the game. January 2011 ...

If any of the symptoms of this year's SXSW festival Interactive (Interactive) theme are revealed, then the most important digital marketing trend of the year 2011 will be centered around a theme: User presence. 　　In general, the direction of business marketing efforts is to capture the audience's ideas and wallets, but the audience is smart and they have been immune to these efforts. We no longer search for information-we want it to be automatically integrated into our daily lives. Recent reports say that in order to achieve this ...

Some days ago there was a web article, advocating the importance of product managers, almost praised the days. Someone commented, "Is this about getting a raise?" 　　. Important yarn. 　　In my opinion, they are cannon fodder. How much success one can achieve depends on two points: 1, how much talent and enthusiasm he has, 2, whether these talents and passions can overcome the difficulties in the environment. 　　Unfortunately, most of the obstacles in front of the product manager are invincible. 　　In this article, we only talk about the reliable Product manager, do not talk about the unreliable. No matter pm rely on the unreliable, are divided ...

Recently, the word innovation is widely seen in the media. From the central government to academia to the business community, called for innovation, the command of innovation, known as innovation abound. Network industry as a new High-tech industry of course can not lag behind, innovation banner floating around, and even appeared a new concept-micro-innovation. I am the network industry advocates innovation more hard one, wrote a lot of blog to discuss innovation issues. 　　However, my idea of innovation and today's market innovation or Chinese characteristics of micro-innovation is not necessarily the same thing. Almost 100 years ago, the economist Joseph Schumpeter was in the 19 ...

Now the internet business, pure online services may also be successful, such as Facebook, Google, Twitter, etc., but this is 5 years of great innovation, based on the information and human basic network services, such opportunities for most entrepreneurs, the opportunity to meet and not ask. 　　If you also want to do Internet entrepreneurship, may wish to consider how to make full use of the advantages of the Internet and the advantages of offline channels, so that the advantages of both sides combined to explode new energy. The advantage of the internet lies in the information integration of the foreground, which lies between the users, the users and the website.

In the middle of the 2000, car brands, such as Volkswagen and Honda, began to use China's online forum to tell their brands, and China's social-media world was full of the stench of copper. 　　Because the regulations are not clear, government regulation is very strict, and Chinese Internet enthusiasts seem to be more inclined to play online games than to focus on brand and product information. 5 years later, social media became the brand's core booth for sending information to their clients and building a community of supporters. This is because of the open use of the internet in China, but also because ...

The application of lbs in check-in seems to have been downhill since last year's heat, and the cuts seem to be losing their enthusiasm for a bunch of medals and quests. Or is the reward not attractive? All know that there are a lot of false attendance, the merchants to their own concessions or discounts to these customers, 　　Is it worth the price? Line offline In addition to lbs, there are other better ways? The answer is course!. Through lbs and check-in, we can start by looking at what businesses and users need. ...

Sina Micro Bo platform Sina Weibo is currently in the domestic microblogging services should be at the forefront of the development to this stage to believe that Sina Weibo is also considering how the future of its platform for the road, and it is currently carrying out a variety of attempts! Sina Weibo recently launched two products based on Sina Weibo, one is micro-territory (vld.sina.cn), one is micro-group (tuan.t.sina.com.cn). Personally think the value of the micro-group will be even greater in the two applications based on Sina Weibo.

As early as a few years ago, companies in the product of their own company's web site, it should be more popular things, and in today's social network era, in their own product packaging printed on the company's Facebook home page site is popular, then, 　　   　　Can companies ' corporate homepage on Facebook replace corporate web sites? Let's take a look at a set of data, a group of Companies home page in Facebook was "praised" the number of times and the amount of visits to the corporate web site data: Starbucks, on Facebook was ...

We made a lot of introductions to Kik before. 　　This new communication application, which is rapidly becoming popular because of its simplicity and ease of use, has sparked a domestic imitation frenzy and even the fear of RIM. In addition to some of the domestic kik of its own characteristics have a choice, but also added some extension features, such as group chat and image support. These are also the new features that Kik included in the next update, which should be their response to Twitter, "Big update." In fact, in ...

At the beginning of the March, the evil gfw seemingly to the menopause, leading to Googlereader (hereinafter referred to as GR) many times can not normal access, with GR years, the collection of information is really a lot, if you want to replace, it is really not bear. But in the GFW of the dirty Internet environment, the choice of foreign services as a daily use, is not wise, after all, not most people are willing to learn to flip wall skills. 　　Hard heart, sand Ox played the idea of replacing the reader. Chanies know the RSS reader, there are the following: watercress nine points ...

Today's review of the best products and designs of the triple 2010 is appreciated. The opening article first of all the dazzling variety of products to change the dynamic show out, technology replacement, and the tide after the sand left behind the things are very few. 　Everyone is worried about their own information control and social ownership is behind people, every designer and engineer is looking for the user's point of demand, while trying to create a new technological miracle, while also worrying about the germination of the surrounding cottage is not threatening their own. ...

Use all kinds of ways, let the fans act, actively and enthusiastically participate in activities, can achieve the purpose of micro Bo marketing. Sina Weibo registered a 50 million breakthrough in its first developer conference, November 16, 2010. The figure shows that young Weibo is already the fastest growing and most popular Internet application platform in China today. In the face of unlimited growth potential, micro-BO marketing is increasingly being the concern of many enterprises. However, in the marketing practice, enterprises found that their microblog fans, although reached a certain order of magnitude ...

Small project managers do not need too much project management knowledge and project management skills training. However, once the scale of the project becomes larger, these formal management processes and skills are essential for project managers. Although different project management methods organize and illustrate these project management processes in different ways, however, we would like to emphasize the most basic of the 10 processes: 1. Define project scope 2. Work plan 3. Managing work Plans 4. Problem Management 5. Scope Management 6. Risk Management 7. Communication Management ...

"The group was fooled again!" After a weekend spa trip, my friend complained. 98 Yuan of group purchase price originally in the weekend also need additional charges, and group buy website labeled "Original price 398/person", in fact should be each standard room rate. So vague + swap concept, in fact, there is no cost-effective many of the group, was described by the website hype. In the past two years, group buying is definitely one of the hottest words in the internet economy. The original price of 460 yuan hairdressing package sold only 49 yuan, as long as 98 yuan can eat to the original price of 411 yuan of food ... So ...

Point (diandian.com), Wide Path (kuantu.com), and ready to send the push-slip (tuiliu.com), the domestic Internet market has emerged from the Independent Entrepreneurial Light blog site, no longer imitate Tumblr. It's like the muttering, the rice, etc. after Twitter became famous. 　　   　　But, the light blog, can live very well at home? First of all, we must clearly understand the characteristics of Tumblr, and its characteristics of the product quality molded. When using Tumblr ...

Information architecture is the communication bridge between product and user cognition, and it is an important standard to evaluate a design product. 　　This article on the mobile phone-side reading products as an example to talk about the information structure of understanding and understanding. 　　What is an information architecture? 　　Information architecture is the combination structure that affects system organization, navigation and classification label in information environment, and it is the carrier of information visual expression. Information architecture affects the availability and accessibility of information. In other words, the core task of the information architecture is to establish proper navigation, the organized, orderly letter ...

Author: Shanning, Tencent Senior product manager; Mobile Tencent Network product director; Focus on wireless internet product strategic planning and Product manager team training work to do team management and do business different, especially in the face of a group of highly intelligent high-quality product managers, need some strategy and patience; This period also some sentiment, also simple finishing precipitation , there are 8 points, in the internal team often say, here simple cut off after sharing: 1. Staff personal ability growth and team performance development close together remember when leader as the beginning of the first, I will give since ...