The so-called internet thinking

Today, Internet watchers are more interested in reading, but do not look at what is the Internet society in China.   So I think less talk about the internet thinking, think about how to improve production control, improve product quality, minimize customer complaints; Talk about E-commerce strategy, think about how to reduce costs, smooth channels, the real benefits to consumers.   The cover with the yellow pancakes, mainly because three points: 1, it is too hot, also claimed to take the internet route; 2, it's pancakes and 5 dollars a little different than the taste difference, but if the price factor, poor ...

The status of four major portals

Four major portals This several video first hair, because not everyone's favorite and collective disappeared-Sohu video has been looking for the object of Love, Tencent video Diana and heart without distractions, Sina video constantly decline, NetEase video now has disappeared without a trace.   Why the portal site does not turn the video, please see some things on the internet for everyone to recommend this article. Shakespeare said a word, the effect is that the so-called third party is not the one who appeared later, but not the one who was loved. Although this kind of words will feel very awkward for the first time, but a careful thought, there is one ...

The future trend of lbs: platform, API, specialization

Come in, domestic lbs with "Google Maps" from mobile devices to search more than the PC began to pop. People are looking for more client applications in smartphone applications, which gives lbs a chance for business positioning. Deren, a member of both chambers, chanted, "a new geo-information era on demand has arrived." "Then what is the future of domestic lbs will buy, Analysys International (Analysys Analysys) analysis that the user size determines the application development potential, based on the high-speed development of mobile internet ...

Whether the introduction of social games to the microblogging platform can enhance user relations

Now, when it comes to micro-blogging, we are no strangers, we are concerned about the status of the current issue, and talk about micro-blogging entrepreneurship, everyone is concerned about the seemingly only microblogging marketing. In fact, Weibo is a brand-new social network platform, it put people's social life on the net, also put the network related people and things organically linked up.   Weibo has completely subverted the traditional user analysis, marketing and application offering, so the microblogging business opportunities are enormous. Faced with such a huge potential microblogging, people's understanding of a process, micro-bo entrepreneurial deepening also has a process, progressive ...

12 of the army and Twitter's product story

Recently, I often know that someone asked an interesting question: How much do you agree with the 12 June proposed by the product manager? Here are the 12 sequences, rearranged into two parts, conducive to reading and thinking: Product View 1, Product Manager is the first user, the user point of view to see the user's needs, rather than create demand for users as a fool, do not allow users to think and choose, for users to anticipate a good user is difficult to be educated, to ...

How to integrate the product introduction into the story

For many products today, the function of the general difference is small, but the popularity and market performance is a huge difference, one of the main reasons is the ability to tell stories. Products to make, but also to sell.   The former is "demand to function", can correspond to the "product design" function, the latter is "function to selling point", the corresponding product operation, in fact, the latter is stronger. Frankly speaking is the face of the user, what should be said, how to integrate product introduction to attract customers to the story. For example, also made a video ...

The hateful website of the Turtle

There's a phrase that changed since 19th century, the famous Russian internet watcher Tolstoy: "The site is different, but the site of the turtle is similar."   "In today's Chinese web site, the site of the mud turtle flooded to a terrible point, a Chinese web site is not difficult, rare is all the site together with the turtle." The shameless act of a rascal is bullying. When it comes to the hateful web site rogue Acts, the window is the first. Have the window is not good products, QQ, do you pop the daily Focus, Sina home pop-up big ...

Whether O2O can become the next station of electricity merchant gold mine

Recently, there is a new word into the public view, that is O2O, then, what exactly is called "O2O." "O2O" is a new-born e-business model, which is a shorthand for "online2offline", that is, "Offline to Offline".   The interpretation of the original text is as follows: "The core of the O2O model is simply to bring online consumers to the real store-to pay for the goods and services under the purchase line and to enjoy the service on line." O2O and the difference between the Consumer-to-consumer, the Consumer-to-consumer is the online branch ...

How to distinguish the Three Musketeers

On the traditional blog, micro-blog and the current popular light blog differences believe that many people are not very clear, the following according to their own understanding for everyone a simple explanation, first of all, blog, micro-blog, light blog to solve all of you in the Internet voice demand, previously in the Web 1.0 times we can only passively accept the content of the media, the greatest interaction is only to make comments and ratings, the user in addition to the value of the traffic is being despised. Blogs let ordinary netizens have a place where they can speak, giving them the opportunity to participate in the Internet ...

O2O the road from line to line

For the older generation, the Internet seems to have little value, they always think that online things are boring people play, in fact they think that is understandable, after all, they are not like our generation such outstanding network, I think, they must not understand Google, Facebook, Groupon,   LinkedIn and so on these digital heroes stories. But why do they still have this impression? Maybe because they think the internet is an invisible thing, they don't know how to pass a screen ...

ROI Assessment of social Network marketing

Tamar Weinberg's "Emerging Marketing Revolution social Network Marketing Guide," The majority of the content of the social network specific site use and some marketing base, than the facebool,twitter,flickr,dilicious, Strumbleupon and so on. As a result, most of these sites are not accessible at home, so even the use and marketing skills can only be corresponding to their own similar stations in the country, and secondly, these use and operation of the content are relatively basic, basically can be from the actual ...

An emotionally complex agile release and lightweight application

For the concept of "agile release", I do not know how many people are familiar with the concept, for me personally, the feelings of the idea is very complex.   On the one hand, I am a loyal supporter of agile release, but I see a lot of abuse of it, even I can abuse, do not know how to give it the right definition. A few days ago to see a typical case, a peer said, their own Sina Weibo application, from the creative to release only 6 days, 6 days! This app is called "apps," and it has a sense of the app social referral service. From the positive ...

E-commerce starts price war

Recently, the development of E-commerce is very rapid, according to the advisory data, the first quarter of China's online shopping market transaction size has broken through hundreds of billions of dollars, an increase of 119.4%. According to industry experts predict that in the next few time, E-commerce industry will be an exponential trend of development. Why is the market of E-commerce so hot? First, price war is an important factor that can not be neglected, and low price attracts more consumers ' favor. and Jingdong Mall continued to emphasize the Low-cost strategy, where customers also want to do the ultimate low price, more and more iconic E-commerce site in order to preempt users ...

Online shopping should be cautious

"Just spend one-third on the market can ' regiment ' to the beautiful and elegant solid wood doors and windows, but did not think that the quality of the problem, the business is not to repair." Recently, Mr. Sun, a resident of Qingdao Chengyang District, reflected to reporters that he had participated in the windows and doors activities of the Internet group buying spontaneously organized by netizens. Because it does not have an independent invoice, now the doors and windows appear cracks, can only change their own, really "buy a cost-effective use of expensive." At present, more and more online shopping people joined the "group purchase group" ranks, but when we face the temptation of low prices, there are some traps, it is necessary for us to carefully mention ...

Traditional retail Enterprise net market share is still less than 1%

Shop real-name, industrial and commercial registration and other online shops open the new deal, in the promotion of e-commerce industry reshuffle, but also objectively, for the entity retail Enterprises exerting force on the online platform to create opportunities for opportunity. According to the latest statistics from China Chain Management Association, as of May this year, the 09 chain Hundred Enterprises have 31 launched the online retail business services.   However, the traditional retail enterprises in the development of Network mall is still powerless, and its overall sales in the domestic market for less than a small 1%. Traditional businesses on the online platform relatively backward compared to traditional retail enterprises ...

Social networks still have a chance to grow

Matt Britting, UK chief executive of Google, said in Monday that Matt Britting, the UK's CEO, says that other social networks still have an opportunity to grow in addition to Facebook, according to foreign media reports.   However, Brittain did not deny that Google will launch a social services Google me at the end of the year. In an interview with The Daily Telegraph of London in Monday, Brittain said the global market was strong enough to withstand a ...

Kai-Fu Lee: Why American Internet companies are stuck in China

American internet companies have almost every exception in China. Mainland China has three big winners: Alibaba, Baidu and Tencent.   The three companies ' combined market capitalisation is about $150 billion trillion. American internet companies have almost every exception in China. Many have blamed government regulation or favouritism for American companies ' woes in China. While these factors do play a role, more is due to their own problems: 1, too short-sighted China market is very big, very test patience. When American companies set priorities globally, they usually ...

To grow, don't be so desperate

More than 20-year-old you are confused and anxious. If you want both a house and a car, you want to travel and enjoy life. You are so young but in vain to get the whole world, you are so impetuous but feel that you can see through life. You keep urging yourself to grow up quickly, but not sinking heart to go quietly to see a good article; you blew your horn again and again, but it was not far from the starting point.   Do you think that the growth is really as urgent as you think? First, don't worry, do not rush when I was on a business trip in Nanjing last week, in the late night dragged tired to heel ...

How to make your product persuasive

There are some details of the changes in the Web products, sometimes the technology is not willing to easily change (also including the front-end staff), and sometimes there are many ideas, but sometimes they do not care what you say.   So what should we do? Here is a look at the answer: I have 7 years experience in the PM, if you want to convince others, especially design, research and development, front-end these research and development departments of colleagues, the most important is not eloquence, communication skills and data, but rely on your professional. The so-called professional is: first, you need to use the expert expression, thinking ...

What neglected by internet companies

The next generation of Chinese Internet owners will be the distinctive but very inclusive young users.   So what are their characteristics? Wu Xinhong, founder of the American Mito, who was born in the 80, focused on products for the young group.   And in order to get closer to the user base, he and the team have to communicate face-to-face with them every once in a while. Wu Xinhong, founder of "Mito", is an entrepreneur who has "dealt" with a user for many years: 4 years ago, he spent 3 days on a "Martian translator" ...

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