109 page fills China Mobile Internet advertisement industry standard Blank

Up to 109 pages of content, make up for the mobile Internet advertising industry standard blank. This afternoon, China's first "mobile Internet Advertising Standards" (hereinafter referred to as the "standard") officially released.

The standard will be formally implemented on March 15. The standard is chaired by the Interactive Network Committee of China Advertising Association, Internet enterprises, advertising companies, advertisers, third-party data agencies to participate in the development and completion, on the basis of mobile advertising, covering some of the PC system and digital video, app system, covering the whole network unified interface standards, The access channel is unified for Internet advertisement supervision and network security guarantee.

"Standard" At present, the basic standards of mobile internet advertising, testing standards, mobile systems docking standards and other aspects of the interpretation and requirements, including mobile internet advertising-related professional terminology, technical requirements, publishing, testing and its launch, supervision and user rights protection, It is applicable to all advertising forms and related objects relying on internet media technology.

China Advertising Association Interactive Network branch secretary General Tan said the "standard" will be tested as an industry standard, the next plan is to apply to become national standards, and with the diversified development of mobile internet, advertising forms of change to determine the standard revisions to keep pace. "Mobile internet Advertising standards will be revised every six months in order to deal with emerging problems."

Phoenix chief Marketing Officer Ling that the development of the standard can give the current complex mobile internet advertising market a "game rules", the parties can follow the "rules of the game" to operate. However, in the future revision process of industry standards, should be widely heard in the industry, including the media, advertisers, advertising companies, in relation to the user Information protection standards, but also to allow more mobile internet users to participate in.