11 "Long Vacation" coming second-hand car website to build brand ready to send

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The Mid-Autumn Festival just over 11 national Day holiday ensued, this time of year, the car trade will enter the "Golden nine silver Ten" sales season. This year is no exception, especially the second-hand car market appears particularly hot. In particular, "11" seven-day long vacation, travel tourists a large number of short-term increase, and for some of the weak purchasing power, second-hand car is undoubtedly an affordable choice. And from the end of last year, the country raised the car to replace the new subsidy line, but also to the second-hand market injection of a dose of tonic, used cars trading volume and the amount of transactions also increased significantly.

The hot-car trading market is not only reflected online also extended to the line, from the traditional trading market gradually moved to the network platform. As the platform carrier of second-hand vehicle online trading, the vertical type second-hand car trading website plays a more and more important role. According to the data released by 2009Q3, the overall effective browsing time of China's auto vertical website has slowed down and increased by 6% in the chain. Its chain growth rate of two consecutive quarters more than 100%. The reason is that 2009 years ago in the three quarter of Chinese second-hand car trading volume of rapid growth, 2009 years ago three quarters, the national total exchange of second-hand cars 2.383 million, an increase of 28.4%, a number of professional second-hand car trading site, its quarterly browsing time has also been able to grow rapidly, user stickiness quickly increased. Compared to the new car trading market, the second-hand vehicle trading is more dynamic. And in this year, by the impact of national policies and a variety of auto show stimulation, vertical type of second-hand car trading site will usher in a new peak of growth, especially the end of the gold period of the auto trading, the major used cars are ready to use the advantage of resources to play the director, to seize the market.

Looking at today's second-hand car online transactions, the strong market demand has led to the development of the site. The major second-hand car sites have been more mature, with a certain user base and market share. Small and medium-sized second-hand car web site is difficult to survive. How to stand out from the outside must build their own brand. This is because, first, the second-hand Car website competition is intense, especially the domestic big several second-hand car trade website Monopoly market, although the second-hand car on-line transaction has the local vertical characteristic, but the large-scale website strength is strong, also with the offline merchant contact extensive, the site already covers the country each big city. Only the brand effect, in many second-hand car sites can have a higher degree of user recognition; In addition, second-hand car online trading target user base is more extensive, there are young people also have middle-aged and older, they have different understanding of the network, which may have a large part of the primary users, the Internet and E-commerce is not very understanding. This type of user is precisely the main purchasing power of second-hand car trading. If the website cannot produce the brand effect to rely on the search engine and the network promotion, then may lose the massive high-quality user resources, but only the brand effect can excavate more new users from the line.

For second-hand car sites, how to create a good brand effect in addition to online promotion, should pay attention to offline publicity. For example, local TV ads, homemade magazines, outdoor advertising, and auto show, 4s shop, offline second-hand car business cooperation is a good way to promote second-hand car web site. In addition to promotion, a good domain name for the second-hand car site is also critical. The domain name is not only the portal of the website, is also the website brand window, the establishment station early stage chooses a good domain name for the second-hand car website promotion has the huge help function. Like the first car network, the home of second-hand cars, 273 Chinese second-hand car trading network, 51 cars and several other large second-hand vehicle sites, have a good domain name.

For used-car websites, the combination of numbers with English letters or numbers and pinyin is the best choice. The domain name should first be associated with the site names. In addition to maintaining consistency, the purpose of this is to facilitate the establishment of the brand, but also for easy memory input. Take a second-hand car home (www.che2.com) domain name, che2 digital and phonetic combination, not only with the site name to maintain a strong consistency, but also easy to memory input. For those novice netizens who don't know much about the Internet, when they want to go through the Web site to understand the use of second-hand car home this site want to browse, Lenovo website name Second-hand house, the simple combination of numbers and pinyin very good interpretation of the name of the site, so that the use of fast memory domain name and input browsing. In this way, the site's brand effect is gradually accumulated in the formation.

The popularity of second-hand car deals is both an opportunity and a challenge for vertical used-car trading sites. Brand effect, the site can better attract users. At the same time, the second-hand car site in the traditional transactions to seize the limelight at the same time, the second-hand car site to change the concept of timely, not only to act as a trading platform and information media, to strengthen innovation and timely landing under the line of cooperation, the direction of the operator transformation.