2013 webmaster should pay attention to which links

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From June 2012 onwards, as the search engine competitiveness gradually expanded, the three major search engines contend, the search engine market is also changing. We as a grass-roots webmaster, all in the search engine algorithm to adjust the injury, endure every sleepless night. In the giant competition, do not want to be forced by the situation, by the industry eliminated, it can only constantly adapt to the market, adapt to the search engine every time the changes, only in this way can be better in the future development. Then, in 2013, driven by the search engine market changes, as a grassroots webmaster should pay attention to what links? The author of this issue has also been a reflection, by virtue of this period of observation and practice, that should pay attention to the three major links, the specific summary of the following text, hope that the article can be more webmaster friends.

1, pay attention to high quality content

High-quality content has been highlighted by major search engines, the reason is that the internet ecology is getting worse, search users can not really get valuable information from the site, resulting in increased search frequency. Whether the new station or the old station, must strictly control the quality of the content, the quality of the Web page directly affects whether the user needs to be resolved. In the process of updating high quality content, it is necessary to observe the relevance of content, timeliness of content, richness of content, guidance of content, and advertisement implantation of content. Only through high-quality content to be able to fully expose the product information in the user is serious, more able to attract readers, resulting in the desire to purchase consumption, and finally achieve transformation, step by step to improve the conversion rate.

2, pay attention to high quality outside the chain

High-quality outside the chain is repeatedly mentioned, want to know what is high-quality outside the chain, also need to know more about what is outside the chain of garbage and cheating outside the chain, here is not detailed, please read carefully Baidu Webmaster platform station Station from Baidu Lee sharing "talk about the chain of judgment", high quality outside the chain relative, need to pay attention to relevance, content of high quality , the authority of the platform, the diversification of the outside chain, the construction of the outside chain, the balance of the construction of the chain, the accuracy of the anchor text. Individuals also believe that the common reference will be as a major search engine in the future development of discovery, for the time being more difficult to achieve. At present, in the construction process of the outside chain, the real ability to get the search engine higher voting outside the chain is often itself with high readability, get really users to reproduce the share of the landing content page.

3, pay attention to website security information

With the rapid development of the Internet industry, more and more people use the website loophole for personal gain, which seriously affects the sustainable development of the Internet ecological industry. This shows that Web site security is very important, however, because of the current domestic web site security is very serious, and maintenance personnel lack of sufficient knowledge, a large number of sites have potential risks and management loopholes, and by the people to use. Major search engines in order to improve this environment, improve the alertness of the webmaster, search engine also gradually began to cooperate with the authority of the Platform for the existence of loopholes and security risks of the site to remind and deal with, this disguised as the embodiment of the more secure site is the search engine trust. If your site has security problems, should be effective in a timely manner to enhance the search engine on the site's authoritative value.

4, pay attention to mobile Internet development

Mobile Internet market has surpassed the PC short, more user groups concentrated in the mobile market, mobile internet in the rapid expansion and gradually occupy the market, in such cases, compared to webmaster friends are optimistic about the future development of mobile Internet. Thus, mobile search will also become the future webmaster Friends of the development field, at present many webmaster friends have begun planning and practical use, more and more webmaster friends began to study mobile search how to optimize how to use the current relatively blank has the potential for development of the market.

Article Source: Zhengzhou website Construction http://www.zzwlgs.com/, author: Yang Nan strong, reprint please specify.

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