77 Factors affecting search rankings

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Here is a list of factors that will affect your ranking in Google, MSN, Yahoo, Baidu and other search engines. The list contains positive, negative, and neutral factors, as they do exist. Most of the factors in the list apply to Google and some of the other search engines that apply to MSN, Yahoo, Baidu, and all of the minor. If you need to know more about the factors in the list, you can look at the SEO Academy, which provides a more detailed explanation of keywords, links, tags, metatags, Visual extras, and more.

Keywords

1 keywords appear in the title of the Web page

This is the most important part of a keyword, because the content of the <title> tag displays the page title of your search results. The title tag is short (up to 6 to 7 words) and the keyword is related to the beginning of the article.
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2 keyword appears in URL

The keyword in the URL also helps a lot-for example-http://domainname.com/seo-services.html, where the phrase "SEO services" can help you get a good ranking, but if the article does not say "SEO services "Keyword content, do not place keywords in the URL.
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3 keywords in the density of the Web page

Keyword density is also a very important factor, the keyword density of 3% to 7% for the best, 1~2% appears to be a little less. But if the density is more than 10%, it looks suspicious, more like keyword stacking than natural text.
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4 keywords appear in the import link

Also very important, especially when the links appear in the keyword, because you are in the links from other sites in the link to appear in the keyword, generally not only for your site vote, especially for keywords.
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5 Keywords <H1><H2> tags

There is a lot of help in a place where the keyword appears, but your page content does contain these keywords.
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6 keywords appear in the first paragraph of the page

It's not as important as anchor text, title tags, or headings. However, one thing, the beginning of the file is not necessarily the first paragraph-for example, if you use a table, the first paragraph may appear in the lower part of the table.
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7 alt label appears keyword

Spiders are not people will not be able to distinguish pictures, so if your page has pictures, it is best to mark the alt tag in the picture some of the relevant keywords in the picture.
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Keyword in 8 metatags

Although not very important, especially Google. But Yahoo and MSN still have influence. If you're going to optimize on Yahoo and MSN, labeling meta tags will do you no harm.
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9 Similarity of Keywords

Keywords similarity-the key words in the text in terms of the relevance of the relationship. For example (Nokia mobile) There are no other phrases between Nokia and mobile phones, which are closely related. If Nokia is in the first paragraph, the mobile phone in the third paragraph, it is not close enough. Keyword similarity is more useful for 2 and more than two phrases.

10 keyword Phrases

In addition to the keywords, you can also optimize the keyword phrases, including several words. For example: "SEO Technical Services", is a popular phrase, so you can get a lot of accurate matching search results. But sometimes optimizing 2 or 3 Independent keywords ("SEO" and "service") makes sense because he is more likely to get an exact match than a keyword.
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11 times to key words

Optimizing secondary keywords may be gold mines, as everyone optimizes the hottest keywords, with fewer competitors (and possibly more clicks) for minor keywords. For example, the "Hangzhou Hotel Reservation" Search is far less than "hotel reservation", but if you are targeting the Hangzhou market, your traffic will be more valuable.

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12 Word root Keywords

English can not be said to be a factor, because the word is rooted in the same root. For example (dog, dogs, doggy, etc.) these words are considered relevant if there is "dog" on your page. "Dogs" and "doggy" can all bring in search traffic, but for other languages it may be a problem, so the different words from the same root, you need to optimize

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13 synonyms

In addition to the target keyword, the optimization of the target keyword synonyms is also a good way. The English search engine can intelligently judge synonyms and return the same search results. In other languages synonyms rankings and correlations are not counted.

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14 Keyword spelling errors

Spelling mistakes are very frequent, and if you know that your optimized keywords often misspell why words (for example, Agent bookkeeping and agent billing), you might go back and optimize him. Yes, this may bring you traffic, but your site will give users a bad impression. So it's best not to use it and use it in meta tags.

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15 keyword Dilution

When you optimize an excess of irrelevant keywords, this will affect your optimized target keywords, and even make your target keywords diluted from the text.

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16 keyword Stacking

Any artificial increase in keyword density (10% or even higher) will be considered keyword accumulation, at any time by the search engine to kick off.

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First, 16 articles on the key words

Next time post about the link (internal link, inside link, outside link)

Links-internal, Inbound, outbound

18 Factors