Alert Keyword Rankings drop suddenly

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The long running of the website will result in some neglect, negligence occurs, when we neglect or neglect, the all-pervasive "Fly" will be pegged to our website, will let our website keyword rankings suddenly drop, this time, we should be wary of the keyword ranking suddenly drop this situation.

The site keyword rankings suddenly drop is no indication, sometimes, the site managers think is Baidu update, resulting in a sudden drop in ranking of the site, hundreds of miles away is a relatively normal thing, such as Baidu Recovery, the rankings will immediately rebound. But is that really the case? Use an example to explain:

The first two days, the hands of a website keyword ranking suddenly dropped, although not to hundreds of drops, but each keyword down the noun about 40-50. Because I have encountered such a situation before, so I do not care. Because I am engaged in website construction and website optimization work, so in the site with Baidu Webmaster tools to query, by the way the hands of the site with Baidu tools to carry out the chain of inquiries, the results of the query I was surprised.

The original chain number of this site is probably 4,000 outside the chain, but suddenly rose to more than 16,000, these outside the chain is mostly lottery and other black links, and these occupy most of the site outside the chain. Found a clue, I landed FTP to the site a look, the site was injected a large number of files, a total of nearly 20000 of the files, delete these, with the outside Chain query tool will be linked to the chain of refusal to operate, waiting for Baidu data updates.

Through this thing, we found that because we usually feel that the site is not a big problem, so we ignore these situations. Every day we work the first time should check the site space, check links, check the chain and so on.

When you meet something, you should solve it immediately:

1. Links: Friendship Links is a pros and cons of the conditions. Often check the relevant links to the situation of the site, you can understand the situation of the other site, if the other site snapshots do not update, the ranking dropped severe, was linked black links, the number of more than 35 outside the chain, should be decisive to remove the link.

2. Web space: Web site space can be normal connection, in order to view the time of folder operations, files if tampered with, you should pay attention to these files, and delete. and check the Web site vulnerabilities to fix the vulnerabilities in case they are tampered with later.

3. Outside the chain of Detection: Through the Baidu tool to view the number of chain is the most accurate, we detect the quality of the link through the tool is very low, and the site is very low weight, but also the suspicion of being punished by Baidu, we must pay attention to these outside the chain through the rejection of the chain

4. Pay attention to website content quality: Website content quality decision website keyword rank, good content can make it easier for users to search, and better to read, and spread; but the quality of the site content will affect the overall ranking and quality of the site, which will lead to bad Word-of-mouth site, in addition, a long time collection, will be punished by search engines.

5. Number of chain: Within the chain quantity should not be too much, generally guaranteed in 2-3 each article is advisable. Because our site is not particularly high weight of the site, so the chain to extend the search engine spiders crawl, and grab more pages of the chance, and too much of the inner chain will make search engine resentment, may be compromised.

The above 5 points is a regular detection of the link, as well as the problem of timely resolution, so as to ensure the healthy operation of the site, will make the site keyword rankings continue to climb.

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