Ambition: What brother does is not SEO is SEM

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Hello everyone, I am ambitious. SEO believe that a lot of people know (do not know how to do the network SEO that is really a cup of). However, it is believed that SEM friends may not be many. What is SEM? Sem=search Engine Marketing, the search engine marketing. So what is search engine marketing? In layman's terms, it is optimized by SEO rankings and then sells products. In other words, you don't just have to do the keyword ranking, but also to achieve profitability. Therefore, I personally think sem=seo+ product sales. Today ambition also to talk about the understanding of SEM.

Many people struggled to learn the SEO, but still can't use the SEO to convert money, there will be such a question, I really learn seo is for what? In fact, this is a conversion point of view of the problem. If you think in terms of making money, then you learn the first step of SEO is definitely to do a product related to the sale of the site, because only the sales will be more and more, but if you do not have the money to think, the first response to learn SEO is to help the company to do optimization, and then get a fixed wage on the finish, Of course this is also the way of traditional seoer. But ambition to think, learned to SEO just to help the company to do optimization to do ranking, is not a bit overqualified? Personally think, only with SEO technology to combine product sales, this is the king of SEO, that is, SEM.

So what is the direction of doing SEM?

A. Do small websites, sell other people's products

This model is not difficult to understand, there are many grassroots webmaster like to go this way. For example, the most popular to do Amoy passenger stations, sales of other people's products get commission. When it comes to Amoy station, certainly immediately have the so-called SEO brick home, SEO technology cow and jumped out very disdain said: "That kind of heretical things, not inflow." "If so, I can only say that the teacher your ideas behind." What is the purpose of learning SEO? Again nb of SEO technicians, if simply to help others optimize the company's website, one months of death pay even if you 5000,6000 the highest. However, to do a small sales site, optimize the words one months also thousands of, and spend absolutely not a lot of time. Suppose a small Amoy station one months profit 2000, then two, three .... Can only say one takes is the technical living money, but one earns is the thought money. Therefore, ambition that the operation of a few small sales sites to make money will not be more than a SEO technician to take less pay. See what you do is technical life, or marketing of life.

Two. Do e-commerce website SEO, Sales products

This is a relatively large direction, and ambition that we have learned the SEM will be for E-commerce site services. SEM and E-commerce are closely linked. How do you understand? Because the two biggest advantages of SEO are: 1. The cost of investment is low; 2. Flow is accurate. If you have an E-commerce site, to promote their own site before the first thought is definitely to use SEO to do the promotion, because SEO can be optimized to do rankings, and do not need to spend a lot of money every year to vote for Baidu to do bidding promotion, which is a big advantage; second, flow accurate. Have played SEO people know that the flow of SEO is very accurate, because customers are directed to your optimization of this keyword to your site, so, as a SEM marketer, we simply analyze the user's search for the purpose of the keyword on the line.

The above two two models are involved in sales, so we can not simply do SEO, do rankings, we also need to convert it into money, this is to do the ultimate goal of SEO!

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