Analysis: How to optimize the landing page?

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When it comes to the optimization of the site landing page, you must first understand what is the "Site landing page" Only first to understand this can have a purpose, to do a good job in the direction of optimization, remember in Yang Seo just stepped into this bitter force of the SEO circle soon, never heard of what "landing page" In the A5 official Webmaster Network QQ Group and other webmaster communication at that time also did not hear what they talked about "website landing page", is in the back Yang Seo in order to more systematic learning SEO deliberately purchased a few books SEO books, one of which is that everyone is most familiar with the famous Zac compiled 〈seo Art Series , and the term "landing page" of the website is known from the book, but at that time how did not understand "landing page" in the end is what meaning, at that time with other webmaster Yang Seo also didn't ask, but at that time no one asked this thing, is to the back Yang SEO in continuous optimization practice, Summing up the process of thinking about what is called the site "landing page" suddenly dawned.

The site "landing page" means: The user through the search engine to retrieve a keyword first presented to the user in front of the site and click through the portal to enter the site this is called the site "landing page" as shown in the following figure:

The above diagram is the search engine to retrieve the keyword "home fully automatic coffee machine" and directly appear, when you click on the title can be directly into the site, said here may be some webmaster friends will ask the general when the search key words presented should be the homepage Ah, the homepage is the site's traffic entrance Ah, How does the page of the column channel or inside page appear? In fact, everyone said that there is no fault, a site's homepage weight is the highest, so the general presentation of the site traffic entrance are home, But you think if the site's channel column or a page in the page weight is greater than the weight of the first page is not the pages may also become the entire site traffic entry? The answer is yes.

Speaking here Yang Seo just a word, When site:www.xxxxx.com when some webmaster friends found that the home page is not the first to determine their own site is Baidu down right, but in fact, this situation may be the weight of other pages than the home page weight, so this is not to determine whether a site down the right standard. Whether a website is reduced by the right to comprehensive multi-party data analysis to judge. For how to judge whether a website is down right yang Seo before also wrote related articles < How more accurate to judge whether a website is down right?> feel interested webmaster Friends can see, not too much to share here, or go back to the topic of the Website "landing page" just now.

For the optimization of a website to get more traffic only by the first few keywords is not enough, so that very webmaster friends are working on the Internal page optimization, all want to optimize the internal page to get more accurate flow, at this point to find a way to the internal page in search engines to get a better ranking, that is, the internal page optimization for the site Landing page makes it a traffic entry for the entire site. How to do this? Presumably this is a lot of webmaster friends are concerned about the problem, the following Yang SEO on three aspects to share with you to share Personal optimization Site page "landing page" experience. Before sharing with everyone to show you the next Yang Seo optimized about the Coffee machine Site page of the "landing page" as shown in the picture:

The list of keywords presented in the above image is the ranking of the pages within the site and these keywords have a certain index, by retrieving the key words displayed in the "Landing page" is the inner page. Yang Seo is through which three ways to do it? Please see the following decomposition.

I. Web site related to the writing of original soft paper

When it comes to website SEO optimization, whether it is the information portal or the Enterprise station, this is vital, and this topic is also the Webmaster Friends old topic, but really do not do a few. So how to do the writing of soft writing? In Yang Seo view, first in writing a soft text before the site related keywords for analysis, such as: Yang seo optimization is the coffee machine site, then the author to the keyword "coffee machine" as the core to expand more long tail keyword, when will expand the outstanding long tail keyword, The long tail keyword as the theme to write related soft paper, soft writing when the focus on the layout and density of keywords, the soft text of the theme to express clearly, such as the relevant illustrations and then with pictures, and then do appropriate anchor text, pay attention to anchor text do not do too much, generally 1 to 3 is almost the same, according to the number of words, depending on the content, As to the degree of originality, it varies from person to person, here Yang Seo only talk about the original soft article how to write Yang Seo also write a number of related articles, such as:< Analysis: Coffee machine Industry Enterprise Station original soft article how to write > interested friends can go to see, in fact, the method is similar.

Two. Reasonable construction of the internal link structure of the website

The construction of the internal link structure of the website is more and more important, especially for some large portal sites, do a good job inside the site link structure to make the entire Web site structure to form a spider web-like structure, so that spiders crawl and crawl unimpeded, so that its site included increased, and related internal links do well can play a role in voting, Need to be less powerful than the outside chain vote, but the internal link is its own controllable, is the most stable, from quantitative to qualitative change will improve the ranking of keywords also have an important role, especially large portal sites, so want to get inside page for "landing page" internal links can not be ignored.

Three. Construction of high-quality external chain

Site optimization of the construction of the chain is indispensable, but also the site to obtain high quality vote the most important channel, general outside the chain construction is divided into friendship link construction and soft text outside the chain construction, in this Yang Seo focus to talk about the construction of soft outside the chain, in Yang SEO optimization coffee machine site is also mainly through the soft text to build outside the chain, General submissions are in the A5 Webmaster Network and webmaster Home for the submission, when writing a contribution article when the link left to pay attention to, this is also about whether the page can be optimized for landing page key. Many webmaster friends in the release of soft outside the chain are like to leave the site home page link, in fact, this is not very conducive to the ranking of pages, because the internal page can not directly obtain high-quality outside the chain of voting, search engines can not quickly judge the quality of the internal page. Therefore, the weight of the page is not very high, it is difficult and the weight of the higher home compared. So in Yang Seo do outside the chain of construction will be a reasonable link within the page added in the article, so that the articles submitted by the audit, will be the major sites to be reproduced, so invisible to give this inner page with more outside the chain, And in search engines to judge the quality of the chain is to see whether the user is willing to give a link to vote, and through the reprint of the article with the link is consistent with the search engine to judge the quality of the chain of standards. From quantity to quality, inside the page to obtain high-quality outside the chain of increase, the nature of the page to gain weight will increase. When the internal page weight accumulated to a certain time, in the search for keywords within the page can become the site's traffic entry is the site landing page.

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