Analysis of four factors of choosing key words

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The site's keywords are often hundreds, are divided into echelon, according to the different stages of development of the site, decide which is the priority to do, which is with the do. Decide whether to do a keyword and this keyword belongs to which echelon, whether it's a target keyword or a long tail keyword, or whether it's a tool screen or a manual screening, Ethan believes that there are four aspects to consider and weigh: search volume, degree of competition, customer value, business value.

Search Quantity of keyword

The amount of search and clicks are two different things, the amount of search is the total plate, the number of clicks you are divided into the bowl of soup, how much depends on your ranking, search results in the title and description, but also by keyword characteristics, search engine interference factors. For example, "SEO" the word, although the search volume is large, but search more people, click Less people, many do SEO people are only interested in the word ranking, do not want to see, this is the key features of the impact. The search engine sometimes mixes the picture in the natural ranking result, attracts the person's eyeball, you divide the number of clicks to be few, this is the search engine interference factor aspect influence.

Whether Baidu or Google, there are tools to help us estimate the number of popular keyword search. Under the same conditions, keyword search volume is greater the better.

Second, the key words of the degree of competition

When analyzing the competitive level of keywords, although there are some tools to assist, but there are great limitations. There's a lot of stuff that needs to be analyzed by the human brain, and Ethan suggests searching for the first few pages for key keywords or manual searches. This has some experience and skills, you can easily search the Internet, this article no longer open the statement. Under the same conditions, the less competitive the keyword, the better.

Third, the key words of customer value

The so-called customer value, is if the customer search a keyword to your Web page, whether can obtain valuable information. From the key point of customer value to think about two points: first, if the target customer is not likely to search, do not do; second, if you do not have the ability to provide matching content, do not do.

Iv. business value of key words

Operating value includes two aspects: brand and sales.

Brand, such as your core keywords in the industry ranked first, not only bring the benefits of flow, but also to enhance your brand, customers will be more trusting you. For example, "The best ..." word of mouth keyword ranked first, also has the brand effect.

Sales, combined with the previous account of customer value, in most cases, you provide the customer valuable things, will bring you business value, but also this situation, you have worked hard to do the content, the customer came to your site to obtain content, and then to other sites to spend. In order to extend the long tail keyword, we do SEO often deliberately dig customer value, how to turn into sales is a challenge. Target customers can be divided into two kinds, one is education-oriented target customers, one is the transformation of the target customers. Educational Target customers, only provide matching content to him on the line, he thinks your site is a bit valuable, may remember your site, but will not immediately buy or directly purchase your product or service. Transformational Target customers are a lot more valuable, carefully analyze your core competencies, what you can do, what you can't do, your biggest competitive advantage at which point? grasp this point and carefully analyze what word the customer will search for around this point, and this will lead to a transformational target customer, If you do a good landing page and conversion page, it is easy to achieve sales.

This article for www.seowlyx.com webmaster Liangpo (Ethan) Original reprint Please specify, thank you!