Analysis of key and promotion channels in the initial stage of website operation

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A lot of friends asked me, I identified the goal, but also know how to promote some methods, but no matter how to optimize, how to do keyword, Baidu included or is difficult or is not the key word, watching their own efforts to pay no effect, but can not find the reason. Feel very wronged in my heart! Ask me what shortcuts and ways to do it quickly.

The answer, of course, is yes. The reason is whether you understand your own optimization and promotion channels!

Before the lecture, the small series or to emphasize a fundamental problem! A good website is the basis of operations, if the company does not even have a good site. Suggest you start from the revision website first!

Therefore, with a good web site, set a short-term goal, and then determine the focus of optimization, analysis of core optimization, is the new site after the launch of the entire operation cycle of the center of gravity! and the promotion channel and the optimization key both have very close connection, also can say your optimization key decision your promotion channel.

First: From the Inside Out, tamping the foundation.

Website online, do not rush to do the keyword and outside the chain, first check the internal basis of the site, to design a complete user experience report, as much as possible to check internal defects, such as: Dead chain, False chain, site layout, style collocation, function navigation, content integrity, readability, User Center settings are reasonable and so on. If a person has limited energy, can also launch can be a colleague to help you click on the site, their click experience to do a good job every registration. Always remember a word, your site is ultimately user-oriented, not you want to do how to do, the value of all operations must be based on user needs!

Second: Clear the scope of promotion, determine the initial promotion channels.

A new online site, do not always want to go to what the weight of high Web site exchange links, you have to understand what status? Also not always to find the Navy to help you, that requires a lot of energy, no money site, the Navy will not bird you! Not all day blind mixed posting, forum a lot, the key is to stand on position, Mix more than to give others the site to add weight and traffic, no practical effect on you. Instead of blindly fooling around, how about identifying several or a promotional channel for yourself, starting with the best and most obvious effects? For example, I now work in the Terry Investment company, I generally have the following promotional channels: Official microblogging, corporate micro-letter, official blog (at least), forum (recommended to Admin5, Chinaz this kind of high weight, included fast Web site, the official bar, Baidu Library (release your website introduction, etc.), know, encyclopedia (now Business Encyclopedia is difficult to do). The first two months to do this, as much as possible to cover the Enterprise keyword has been very difficult, and the weight of the blog is higher than the general forum, such as ADMIN5, such as the Forum, except Kazakhstan. Baidu roughly has the following points: encyclopedia, know, liberal arts, Baidu telephone submission, stick.

Third: Design a rough timetable for your website.

Good basic skills, but also identified the promotion channel, then it is time to show off, that is to give your website design a general promotion timetable. The timetable here can be large and small, but for the novice webmaster, here must be very big! Make a list of your full promotion cycle and give it to your boss to let him know what you're doing and what you can do. With numbers and action to persuade him, let him trust you from the current, so that their promotion will not be disorderly, the boss also think you work carefully, there are laws. Both worlds, why not!

Four: promotion, posting has a trick.

Do blog, micro bo, micro-letter, library, experience, forum post, is a Seiko malt, what to publish content, post time, the number of posts is also a learning. Suggest every day or every 2 days to do an original to Baidu experience, can be a short story, can also be series. Experience is a good thing, with experience, copied to the library, to the ADMIN5 forum, to the blog, to micro-mail, Weibo, is not very fast. And like Admin5 this kind of right focus place, as long as the editor approved, the probability of being reproduced is basically more than 90%, instant seconds burst your screen, for the reprint of your article users do not angry, the Earth people have no way to prevent Chinese plagiarism ability! If you do not have the ability to original, then to false original others, To your blog, adding a chain is also a way.

Everyone wants to prove themselves, but not everyone can prove himself, if you are a novice, if you want to become less novice, "please read" My topic "analysis: How to effectively develop a complete business promotion program?" I believe, there will be gains.

Note: This article by the Thai Rui Hui (http://www.tairuihui.com) senior operation "Hyun-ling Secret" original offer, reprint please famous author name and provenance, otherwise all will be regarded as tort!