Analysis of search engine marketing what to do?

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Search engine Marketing (SEM) is a broad concept, but also we do SEO the ultimate goal. If we just for SEO and seo, then we do not have much value in the work, because technology is only means, marketing is our ultimate goal.

Search engine Marketing (SEM) contains a lot of aspects, we all know that SEM is the pursuit of the highest cost-effective, that is, the smallest input to obtain the largest number of visitors from the search engine, and generate commercial value. The work we do makes sense only if it produces value. And there is a considerable part of the seoer, blindly pursuit of keyword ranking, the results are often done a few months to a less competitive keyword to do the home page, but a conversion rate is not, eventually wasted a lot of energy but did a result of the work. But this also does not rule out some network company specially to do to the customer the keyword ranking task. In fact, we all know that there are keywords ranking site will have traffic, but I think we do SEO to be marketing-oriented. In the determination of the target key words must be cautious, choose the key words can be more effective, the opposite is "output is not pleasing." Here is a brief discussion of how to do SEM, that is, search engine marketing?

First, do a good job in the station optimization. No matter what type of website you are, the optimization in the station do not give up, because a good site optimization will let our website in the search engine has a good performance, and through the long tail Word can import a lot of intent flow. Here I want to say is, the website type is different, the focal point also does not have the same, such as an information portal station and a single product page website is cannot compare, the former needs a large amount of information, the station optimization appears especially important. and the latter station can operate is not much, as the main energy to put out, that is, network promotion.

Next is the station outside optimization, that is, I just said the network promotion. That is, we can do a lot of work, but if we do one of them well, we will reap much. How does network promotion need to do?

First of all, to clear the difference between network promotion and station optimization, what do we do to promote the network? The answer is obvious: that is, increase the chain, improve the weight of the site, with the help of Third-party platform to get the keyword ranking. The 3rd is what we call "borrowing power". How to better use the Third-party platform to get good keyword rankings?

① website weight. We choose the third party platform to do the promotion of the first to see how its weight, I believe that no one will be in a no popular platform to send information. Check the weight of the site has a lot of tools, Love Station is a good query platform, Baidu weight value, keyword rankings, included, snapshots and so on at a glance. Choose the right platform for the next step.

② Web site type. The most common classification of the site is not only classified information, business-to-business, quiz platform, BBS, blog and some of the characteristics of these sites we have to know, take the health care industry as an example, if you are selling health products site, then there may be some platform restrictions, such as some sensitive words. But I'm here to share an effective method: that is, search the industry's target keywords such as "psoriasis outside the drug", look at what the rankings are platform, it is clear that, in addition to www.baxuangao.com is the official website, the rest of the rankings are all third-party platforms. This is good borrowing power. Although your site does not rank, you can still import traffic through other platforms, and then reach a deal.

③ website features. Take classified information for example, each classification information features are not the same. Some day can only send one, some can unlimited hair, some audit strict, some encourage everyone to hair, and some only VIP can send .... And so on, we have mastered the characteristics of each platform can be targeted, and thus improve our efficiency.

④ information content. We understand the characteristics of the major platforms and weights, and then we have to send the quality of the article to check. Even if it is a third-party platform, if the article repeats a lot of the same will not have rankings. Search engine like original content, if we do not pure original, false original also without losing for the second choice, write good title, do the keyword density, keyword layout and around a word, also will have good results.

⑤ insisted. Ma Yun said: A man without gas is not a thing. For our network promotion is not so. The network promotion work pursues is the effective result. No amount of hair, no mastery of methods and skills as in vain. Network promotion is a long-term work, the most important thing is to insist, need a peace of mind, do not see the effect of 10 days and a half months will be shaken by the established strategy. To more hair, the formation of the internet most of the platform to cover the potential of the network to promote the effect is just round the corner.

Content is king, outside the chain for the emperor. Is "king" important or "emperor" as the focus, this needs the majority of the webmaster own grasp. According to different types of Web sites to develop different promotional strategies. In order to achieve the purpose of our promotion, this is what we do to promote the significance of the network. The above is my personal opinion on search engine marketing, of course, SEM is a broad concept, I just share with you bucket, hope to have a little help to everyone, this article by the Hollywood star Freckle Www.mingxingquban.com, reproduced please retain the copyright. Thank you for your cooperation.