Analyze 404 pages or 301 redirect contention from optimization and user experience

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Site dead link is not a site will inevitably encounter one of the problems, if you allow dead link no matter, will eventually bring your site into the abyss. For the processing of dead links we can use a 404 error page to tell search engines and users that this page does not exist. We can also redirect the page to another page using 301 redirects. Then we have a problem, for the dead link is to use 404 error page processing better or use 301 Redirect to handle it well. The author believes that there is no definite answer, because this problem involves our site optimization and the user's optimization experience conflict. People who focus on optimization and user experience have their own opinions.

People who focus on optimization may think that we should use a 301 redirect to handle these dead links or old URL addresses. Because if you do this, you can preserve the weights on the page and pass the weights to our new page.

The people who pay attention to the user friendly experience of the site think we should use the 404 error page, to tell our users this page no longer exists, and provide users to leave this error page to find the real page, we can see the A5 Webmaster Network error page, as shown in the following figure. Provides a search box to help visitors find the information they want more quickly. Here are some details to improve the user friendly experience.

What impact does using 404 have on our optimization?

If a page returns a search engine is the 404 error page, the search engine will begin to decline its ranking processing, and finally will delete the page processing.

Two: If your site there are too many 404 error pages, search engine on your capture speed will be reduced, the content of the site will be included in the time to increase. Snapshot latency may also occur.

Third: Use 404 error pages can not pass the weight of the old page, if the page too much will lead to the weight of the site a large number of loss, affect the rankings included.

Four: Users in the 404 page needs to choose to go to the plate, if there is no good detail of the page, may make the site jumped out of the rate.

What is the impact of a 301 reset on the user's friendly experience?

One: For 301 redirects, ordinary visitors will not notice. Because visitors don't care about the page moving, they're concerned about what's on the page.

Two: 301 Redirect if implementation Details are not noticed, it will not only affect the user experience, but also affect our optimization. For example, redirect all error pages to the home page. Users will be disgusted with this and may cause search engines think we use cheating means.

Third: If we do not have the same page in the redirect to jump, we need to give our visitors tips and jump to the relevant directory, and this jump process is best not too short, preferably more than five seconds.

For processing site dead link to use 404 error page processing or 301 redirect processing, stationmaster need according to own actual situation to set. I hope this article will help you in your choice of 404 or 301 pages. This article by the beauty Skin Treasure how http://www.ynf123.com/original, welcome reprint.