Bidding Tutorial: Who created a hot project advertising circle for you to resolve the "Du Yunsheng"

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Internet auction industry is enduring, the biggest significance is that a product can quickly be fired hot without the need for too much cost. This is called OEM. Creating a search source and then building a monopoly advantage is the most common method of operation.

In this article, we use the advertising circle in 09 to start the operation of a project analysis, and then give us a number of operational plans to refine some of the experience can be used for reference. In order to get you more information about the advertising circle, we suggest you subscribe to our blog. Click to subscribe

As we all know, Du Yunsheng is the most sales trainer, and really began to be famous after the book "Absolute Deal" is published. But only in some bookstores there is sales, the information on the network is relatively small.

And obviously, after a simple investigation, we think that as a sales training course, his value will increase with the popularity of the increase (in fact, a lot of successful lecturer is to go this way). And such a selling point, will become a good flashpoint.

Here are the steps to operate.

1, product positioning and molding (OEM)

After determining the selling point, it is the recording of the instructor's video and related books (China's copyright awareness is still relatively weak, especially at the time of 09, the legislation is now gradually regulated). A product is formed, his cost is very low, almost 20 yuan. Sales price of 398, selected potential customers are the vast number of people want to quickly get rich workers or company sales staff, this group is quite large!

2, page design and optimization

Obviously, we are facing the crowd is the vast number of salespeople, then page design needs to be very important: enlarge the pain. The pain is summed up and amplified by the sales copy and guided in plain text. Match some pictures that are relatively capable of stimulating human desires. This move is now being imitated and used by more and more people to prove its power!

Please see our design details

This is a screenshot of our plan, and we can take a look at it and learn how to use this copy.

and the whole station planning, we also have a solution. (This is very important, is a marketing page of the architecture diagram, or can be called a general formula).

Ad Circle Note: Because the screenshots are incomplete and the scheme is lengthy, we only intercept a portion. Detailed planning plan we will be in the advertising circle high-end program heroes in the group to publish and explain.

This article focuses on how we use promotional tools to make this product hot on the Internet.

3, flow injection to create visibility

The advertising circle began the operation of the project at the end of 09. culminated in the 10, and continued, it also validates the ad Circle's argument that "training courses are increasingly hot as their popularity expands." This course is enduring!

Look at the trend of Baidu Index.

Any product that needs to be known on the Internet, then there must be a search volume. There are two modes to create the search volume, and the first is television advertising. That's why many TV advertising products are selling on the internet, followed by online advertising, mainly content-affiliate ads.

From the above trends we can see that before 09, basically there is no search volume, and to 09 years later, the volume of search and continued to increase steadily. This means that the product visibility has been constantly built up.

4, a full range of promotional strategies

We all know that the Internet promotion model has many kinds, generally create a product out, mainly includes two modes: free and pay.

The main position of free is Baidu know as well as video website. In fact, video marketing as early as 2 years ago has been very effective, but now is done very rotten, basically reduced to a good place chain mass. Title with the keyword, at that time is a proven strategy, basically similar to SEO ideas.

Baidu know necessarily needless to say, at that time anything can take. It has become more and more stringent. Baidu know that the main attack is to answer questions and questions, create search sources, answers or problems with "Du Yunsheng", naturally there are many search. This is one of the most effective strategies.

The second is content advertising.

Our main operation is the Google AdSense Alliance. Now AdSense Alliance is fading, gradually replaced by Baidu. There is no doubt that the AdSense Alliance marketing effect is very good, we mainly use the model for keyword positioning and the mode of the optional site. The focus of optimization is site exclusion. This is now in the Baidu Network union above the same application.

More details can only be explained in the Voice video mode, this article can say the core.

Then is 163 mailbox ads, do not elaborate, when the marketing effect is very good, and the advertising location is sufficient.

Now the advertising position has been greatly reduced, formerly the top 3 below 3, and now only retained one. NetEase mailbox after the rapid reduction in traffic, followed by the increase in costs, price-performance discount But the effect is still good.

The above advertisement can be regarded as a classic case of OEM. We can learn from and think, 163 mailbox ads and mailbox content is highly matched, so even now, the return on investment is still very high, conservative estimate of about 1:3. The premise is to have good product and account optimization.

5, still fiery "Du Yunsheng"

Even now, the Du Yunsheng project is still in full swing, very hot. Due to copyright and so on, we have completely withdrawn in 11, but this project has always been a fire, the creators of sustained economic benefits.

Of course, similar cases are becoming more and more, and the training CD has become an important market. Courses in tutorials are endless. such as raising chickens, pigs, dog snacks and even playing cards ... The advertising circle has another classic case, we can learn from and reference. Early teaches the customer case: The network makes money the strategy the product localization and the profit point builds!