Bottleneck and trend of network marketing development

According to the 2012, from China's network marketing and the development of the entire Internet, we can think that the current network marketing development than the Internet itself is obviously in a lagging state. In other words, the whole industry still has a lot of room to rise. But to achieve this rise must be in the direction and means to find a way.

The lack of professional education in Network marketing

According to the data and information I have contacted, I think the reasons leading to the lag of network marketing are divided into two points:

First of all, the Network Marketing segmentation field is more and fast, making network marketing become a complex system engineering;

Secondly, China's colleges and universities at present can not provide professional teaching with the times, there is no special network marketing courses, leading to professional training has become a bottleneck restricting the development of the industry.

With the advent of the large data age and the popularity of cloud computing, people will increase the reliance on the Internet, data analysis and data mining will occupy a more important position in the network marketing. So the domestic colleges and universities should pay close attention to this trend, early open the field of professional courses to fill this gap in time.

The development direction of network Marketing

From the current situation, the future development of network marketing is generally reflected in two major trends: first, data analysis and data mining direction of the precision marketing model, and the other is based on the hot event marketing, commonly known as "hot marketing" hype way. In recent years, these two basic models have gradually become the mainstream mode of network marketing, thus farewell to the early full net-type extensive marketing methods.

And for the current and future development of China's network marketing enterprises, the integration of media resources to technology-driven marketing is a general trend. And this trend will eventually lead to network marketing career-oriented integration and systematic development direction.

The choice of network marketing person

Enterprises in the choice of network marketing, must be based on their own conditions and the characteristics of their products or services, to choose the right network marketing mix. and traditional marketing to consider the elements, the first is based on the user orientation of the first round of advertising methods of rough election, and then consider the initial, medium and later how to adjust the proportion of advertising. In addition, timely and effective tracking of the entire delivery process, through continuous access to data and information to monitor and feedback the effect, and based on the need for immediate adjustment, is to achieve the best income begotten.

As the network marketing company itself, due to the rapid development of Internet technology, new marketing tools and concepts continue to emerge, the future of network marketing enterprises and "technology marketing" is a combination of positioning. For example, Zhen Island marketing for a long time adhering to the "advertising technology people" positioning, has been advocating the development of the company to rely on "dual engine": One is the technology development engine, one is the sales engine.

Because of the development of the industry has long been foreseen, so as early as a few years ago, the island marketing has begun to integrate the concept of network marketing to try. So far there have been a number of very successful cases, the opportunity to be with the vast number of industry and interested friends to share.