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-Colin for a website implementation of SEO, one of the important task is to determine the distribution of keywords and keywords, usually, we will place the main keyword on the home page, the other secondary keywords distributed in each page. This in itself is understandable, under normal circumstances, the main keyword competition is larger, and the weight of the home page than other paging to higher, more favorable to get a better ranking.
since this, the main keyword is not necessarily on the home page? Cangbai that the answer is negative, especially in some small and medium-sized websites, the main keywords distributed to the page is often necessary. Because the home page placement main keyword may bring the following drawbacks to your website:
1. In order to achieve the appropriate keyword density and affect the content of the home page readability. A website home to a large extent determines the user's rating, the home page should be the entire site content of the review and guidance, too much around the main word text description is likely to affect the simplicity and readability of the page, and similar to fervent, H1, The abuse of marquee and other labels will bring bad user experience to users.
2. Keyword Pollution Home title bar. <title> tags in the placement of keywords is commonly used seo means, a lot of times, the main title of the site does not contain or does not fully contain all the keywords of the page, so the use of hard bars, semicolons, commas and other separators to separate the keywords of the site title appears on many sites on the home page. If the pagination is good, but similar to the "Guangzhou website construction | Guangzhou website maintenance | Guangzhou website design-Guangzhou so-and-so Network Technology Co., Ltd." this title will not let users doubt the authority and professionalism of the company?
3. Complicates the process of getting users the information they need. Because the home page to put too many things, users search for a keyword to reach the home page, find the required information time increased. For example, a user search "Guangzhou website maintenance" To reach the home page, finally found in a corner about the site maintenance content, or the main points "detailed introduction" to enter the page to complete the maintenance of quotations, maintenance items and other information, then, you have not counted 10 visitors have a few because of the lack of patience and directly left your site it?
4. Home link too many links to affect the weight of this page.
5. Home page in the URL optimization with limitations.
since the home page to place the main keyword may bring these drawbacks, then if the main keywords placed in pagination, how should the implementation of SEO? Here Cangbai mainly summarizes the following points:
1. On other pages of the site (especially the home page), add links to the main keyword and point to the paging.
2. The page should have a clear link to the front pages. Because a lot of time users first visited the page, but the homepage is the image page, when the user wants to go to the homepage can easily find the home page link.
3. In the context of a soft or switched link to a primary keyword, the page should be referenced, not the first.
4. This page is best for content that is relevant to the main keyword and is easy to update. such as a spring as the main keyword page, you can pull out a few recent updates on the spring information.
5. Links are not suitable for distribution in all pages of the site. Preferably only in a dedicated page to place links, of course, many times we have to place a link on the home page, but try not to place a link in each of the links this column.
6. Include the primary keyword appropriately in the paging URL.
Search Engine Optimization organization site (http://www.gzseo.org) is my flops, I did not have the main keyword "guangzhou seo" and "Guangzhou Search engine Optimization" placed in the home page, but put in the "About Us" this page, because too lazy, the site is rarely updated, News is also 10 days and a half months, but the two keywords in the search engine performance has been not too bad.
to sum up, cangbai that SEO is not everything, the user experience is equally important, especially for SEO beginners, the tutorial material is important, but the letter book as no book, in the study of the accumulated technology and experience of predecessors, should break through the SEO inertial thinking to achieve higher self leap.
Author: cangbai: Search engine Optimization Organization copyright. Reprint must be linked to the form of the author and the original source and this statement.
