Briefly describe the importance of the chain within the site and the relevant attention to detail

Intermediary trading SEO diagnostic Taobao guest hosting technology hall

As the saying goes: "The content is king, the outer chain is imperial." There is almost nothing in the chain what happened. So many novice webmasters believe that site SEO optimization is to continuously increase the foreign chain, and constantly increase the content of the site, but if over-optimized, these efforts will not be on site weight and keyword rankings help. In fact, there is no good chain building, there is not a good web site base, more web promotion and chain release are unsustainable development.

The chain inside the site is important:

First of all, the inner chain can be deployed directly on the corporate website, which is more controllable than the outer chain. And a good internal link to help the transfer and distribution of PR, the average authority within the web site will help optimize the structure and positioning of the web site will help highlight the core strengths and a clear site theme, but also help control costs and so on for the enterprise .

Second, in the era of fragmentation, the big bang of information abounded. The cost of searching for and obtaining information was greatly reduced and the choice was more abundant. If you do not perfect the site within the chain, then the user will be in an island of information, which will fundamentally affect the user experience. Reasonable internal links is an integral part of the site navigation can help visitors find and reference information more easily to avoid the user browsing the dead ends to meet user needs and improve the site user experience, thereby reducing the rate of visitors bounce. Especially in the article length is too long, the chain settings more necessary.

In addition, search engine spiders rely on the inner chain to crawl the website. The rational construction of the inner website chain helps to improve the website page rate and the target keyword rankings, which is very obvious. Good internal chain, is conducive to improving website promotion and site visits, you can also increase the weight, etc., and this is also an important way to increase the relevance of the site content.

In addition, articles that have a reasonable inner link will generally be considered by search engines as higher quality content, which will enhance the image of the website.

Website chain is so important, we must pay attention. This need to focus on the following details of the chain construction:

1, the site's LOGO, pictures, navigation, important articles, FAQ, etc. can be based on the need to add the chain, increase the relevance of the site points to facilitate the user at any time return to the relevant page.

2, according to the article within the page picture chain need to increase the alt text label, the other you need to pay attention to the key words can not be within an article, an article can be, can be convenient for users to browse.

3, the article can be set to 1 to 3 static TAG or popular keywords, with TAG to increase the chain and improve user experience.

4, the site should keep in mind the proliferation of chain settings, too deep and over-used level, for example, a text key words can be one to three links, a web page chain to be limited to a certain number and so on.

5, the chain to prevent dead chain and chain, to ensure the speed of the chain and normal access is very important.

6, within the chain but also to ensure the uniqueness of ORL to facilitate search engine identification and judgment.

For website SEOer, the web site chain is not a tasteless presence, it needs to work with other SEO optimization site, but also we need to consistently adhere to the building. Only good website chain optimization, to ensure good base camp's excellent, in order to allow more network marketing and related outside the chain to truly play its role in the application, in order to truly provide website users more practical value, in order to truly improve the site Included and rankings, but also can really achieve the website marketing revenue-generating business goals.

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