Business-to-business website operation: To pay attention to the "Shou" of the old customers in the snowball development

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For business-to-business websites is an e-business model for enterprises, for business-to-business sites, the accumulation of customers is very important, some business-to-business sites are often too concerned with the development of new customers, too focused on the new "attack" new customers, and in the maintenance of the relationship between the old customers, the relative commitment is not a lot. Different with other types of e-commerce sites, business-to-business website operations, customer accumulation, we should pay attention to the use of "Shou" strategy. Using a snowball method, in every possible way to win more customers at the same time, speed up the snowball roll at the same time, for their own snowball to cover the sun, so that has been glued to the snow on their own snowball does not melt, not to let their own old customers lost, so that their own snowball will roll the bigger.

Good service and old customers

For business-to-business sites, in the beginning of the operation, often customers accumulate more difficult, like we in the snowball, in the beginning, we need to squeeze a ball out of the first. This "pinch" action, to a large extent, is to make their own website interface and features sufficient to improve, while their own products good enough, their own line under the online service is perfect enough. The initial customer accumulation is more difficult, once formed, it will be easy to roll up. And it's important to know that the customers who made our snowball roll when we started in the beginning of our original intention to cooperate with us, in fact, is the most easily identify with our business, they are often more easily become our core customers, if we even this part of the customers can not grasp, New customers can accumulate problems. If we serve these old customers, it will form a good reputation, good word-of-mouth dissemination, the evaluation of old customers and recommendations will let other places of snow will be attached to our side.

In this way, our Business-to-business website allows our customers to accumulate, so as to form a good virtuous circle. On the contrary, but the old customers feel bad service, will form a vicious circle, the operation of their own site is a negative effect, no matter how beautiful the site construction, but also a failure of the site. And then the cost of developing new customers often do not serve an old customer's cost is much higher, so we must first ensure that their old customers do not lose.

Enhance the service of high quality customers

Snowball to snow more places to roll, the development of high-quality customers and follow-up maintenance services are business-to-business Web site is an important source of profit. After they become our guest, we need to identify some quality customers, because these quality customers directly related to their sales and profits. For the quality of customers, we'd better be responsible, regular return visit, or visit, always understand their needs, to avoid being dragged away by competitors. For quality customers, we are best weekly summary, compared to the overall sales situation, summarized to the relevant departments, targeted to strengthen the maintenance.

Enhance website function upgrade and improve online service capability

A lot of business-to-business Web sites in the formation of a certain scale, that is, the development of small and medium periods is often relatively easy to "rolling", in their own snowball roll up after the operation, it will take more effort. Many sites often because of their own formation of a certain scale, the more customers, do not pay attention to their own site features of the refinement and upgrade, do not pay attention to online service capabilities, so that their own snowball lack of rolling power. Because to know, more and more customers, and these customer maintenance services need to pay a lot of energy, once their own snowball rolling slowly, the service can not keep up, the snow is easy to melt, customers easily lost. This is often the time when we need to improve our service and product quality.

In the fierce competition today, business-to-business Web site construction operations, guarding the old customers, the development of new customers, the formation of a virtuous circle, in order to achieve successful operation.

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