Case study: The size of the bounce rate is equivalent to the page quality of the site

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I think a lot of seoer friends just started to work in the SEO when all the same as the author often see the site's user friendly experience, page quality and so on, and so on, and then judge one of these standard factors is our site jump rate. The jump rate of the site is hung up on your site's user experience poor, site page check. It is true that the bounce rate reflects the quality of the page, but everything has the other side of the problem, and does not necessarily jump out of a job equivalent to the site's poor quality of the page. The author will be in an example below to analyze why the author would say so.

Before the author began to analyze his views, 11545.html "> We need to understand the definition of the jump rate first?" We usually put a visitor into your website and then close your site, which is called jumping out. And we usually use this number to measure the quality of the page, but if you are only unilaterally through this data analysis, then your analysis will appear a lot of errors.

The type of site is different, some sites just provide users a temporary information, such a site in the solution of the user's problem or our users on the site to obtain the content they want, our site does not need to provide too much content. We can cite an example, the author has done before a tour type of website, the location of this site is that we need to provide a large number of questions on the tourism advisory content, these problems often and Baidu know that can clearly grasp the search purposes of searchers, and provide accurate information, in the search for accurate information, Naturally no more in-depth access, you can jump out of our site. On this I drew out the author of this tourist site several access data.

In the above figure we can find that the author site of these pages jumped out of the rate is 100%, if you are simply concerned about the jump rate, you see this data you may feel that the author of these pages is a spam page, should be the high jump rate of the page deleted to not affect the overall quality of the site. If you think so, you are wrong. I would like to say that these pages are not only not quality, but also good quality, we pay attention to these pages of visitors stay time, we can see that the average visitor stay time is very high, the lowest also has two minutes, which can prove that these pages are visitors want to content, They will send time to view the information on this page, and when our information is satisfied they will jump out of our page.

Again, let's look at the access information for a few other pages

We can also find that these pages jump rate is also very high, and some also reach 100%. We also take a look at the visitor's stay, and you will find that these pages have a short stay and a maximum of five seconds. We're looking at this from a visitor's point of view, and these pages don't provide visitors with the information they need, and visitors don't spend time on those pages. We need to delete these useless pages or edit them again to get the favor of the visitors.

In general, the author thinks that for the analysis of the bounce rate, if the jump rate is high you simply put him equivalent so the quality of the page is poor, for your site will lead to unnecessary errors. For the analysis of page quality I think we still have to really stand on the visitor's point of view to consider the problem, can really find the problem. This article by the Brush Ticket company http://www.sl9.net/original, reprint please retain the source.