Catch hot topic get long tail keyword to add traffic to website

Source: Internet
Author: User
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The long-term operation of the site not only need the first page of the flow, but also the need for the site Long Tail keyword guide flow, the inner page through the long tail keyword source users, and then obtain the corresponding flow. Long Tail keyword selection positioning is the webmaster worry about things, what kind of long tail words that can attract users, but also to improve the flow of Web site conversion, the author according to their own operating experience, with the discussion with you to learn to dig hot long tail keyword, to add the corresponding traffic to the site.

Focus on hot Topic mining hotspot Words

Long tail keyword is different from the site optimization of the main keyword, long tail keyword more is to do hot spots, with hot topics to attract users to visit the site. such as real-time hot Spot event "51 Long vacation travel", for the travel website, the real-time hot topic will let the website traffic reach the small peak. According to the potential users of the hot topic search, the site provides information to such users, provide a complete different kinds of travel strategy for different customer groups to choose, nature can easily attract users to browse.

"51 Tourism" keyword index situation

  

Subdivide hot topics to achieve accurate flow conversion

Mining real-time hot topics find hot long tail keywords, and then more need to site positioning analysis, a breakdown of hot topics, accurate long tail keyword positioning. Local tourism portal to improve the site to better traffic, "51 holiday travel" hot long tail word is not the most accurate, may be "* * (Regional) 51 holiday travel more in line with the potential users of the search, local portals to provide more local life information, regional hotspot to make the flow more accurate, The conversion rate will be higher.

"Shanghai 51 tourism" area long tail keyword, close to 51 period, Baidu Index gradually rise

  

Website Design Hot Topic topic page

Mining the long tail keyword to obtain the corresponding flow, the site wants to have content to retain customers, for the use of hot topics to get more traffic, to analyze the hot topic can survive, in the topic to be hot before the design of the corresponding topic page, the topic will take some time to become hot, Feature pages also require the appropriate time to operate to increase the weight. Special page design to meet the user experience, innovative design can retain customers, to impress customers.

At the same time, the topic page of the website should be promoted, first, the use of social platforms to allow users and sites to achieve interaction; second, the use of Baidu search engine platform for information dissemination, hot topic Baidu will release its own internal page (such as Baidu experience, Baidu know, etc.); third, the site itself to the hot long tail keyword layout optimization, Improve the long tail keyword in the search engine rankings, and then can be a hot topic again, attract more users click.

know if the product of the website is suitable for long tail words

Site alone to do the target keyword, Billan do in front is only a few, so the long tail keyword is also renewable resources, waiting for the webmaster to develop and utilize, but not all the sites are suitable for long tail keywords. General corporate web site is not very suitable for long tail words, corporate web site generally included in the volume is not high, you can get the rankings of the page too little. Of course, a lot of corporate website target keyword is not very hot, and some just spend a little time and resources can still be able to go to the site. These sites do long tail words, the first to spend a lot of time and manpower and resources, this for many enterprises, the price is too big, many business owners do not want to do so, if you want to spend so much money than to do bidding.

Mining hot Long tail keyword to add traffic to the site, long tail keyword optimization is the inevitable trend of SEO optimization, webmaster to understand real-time hot spots, those topics may soon become the industry's hot spot, in advance to do hot topic marketing preparation, in due course and can achieve the ultimate goal. This article original source Beijing waste recycling Company (http://www.daxinghuishou.com) reprint, please indicate the source.

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