Common precautions for Site K

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Many friends are asking us why the site will be K, k what should be done, how the site will not be K. Today we will discuss what we can do before the site is K.

In total, we have summed up 7 elements in this regard:

I. Density ISSUES

1. The density mentioned here refers to the density of keywords, which is not unfamiliar to everyone.

2. The industry is different, the search engine statistics on the data is different, so the keyword density is appropriate, according to their own industry to do the different judgments.

3. For the layout of the keyword density, the suggestion is natural (density is only for reference, in fact, do not care too much).

4. The best method is to analyze the keyword layout of the first 20 websites, summarize the approximate density of the keywords, go to the highest and lowest values and then we take the middle value to the operation of the keyword density.

Two. Structural problems

1. Why does the structure cause the site to be k?

"1" Weight problem

The structure is deep and the voting effect is not obvious. The inbound link structure is the same as the result of the voting on the outside chain. Inside the station is the inner page of the vote, the role is the same. If the structure is unreasonable, will result in the weight of the voting distribution is uneven, in this case, the page often vote value will be very low.

"2" User experience issues

When your structure is unreasonable, easy to cause users to jump out directly, resulting in a large number of bounce rate, resulting in the right to fall.

Three. Security issues

Site is linked chain, some tactics hijacked search engine spiders, malicious steering and other operations will also cause search engine K station.

Four. Outer chain

Links in the role of the outside chain is very large, remember. At the same time, the external chain of garbage to reach a certain proportion of the total data, the site will be K. However, at the same time we will inevitably encounter some of the external links to the illegal operations, this time, the search engine will reduce the impact of lower links to the rankings, but also to the site to a certain extent the right to fall. Future SEO development direction, the station to do optimization is the trend of development, station optimization can meet the needs of users, the site can also be a certain ranking, the user experience is very high. But at present also need to do outside the chain, but we need to seek some high-quality links, so that can prevent the site by K, related, reasonable link is the best.

Five. Readability

Readability refers not only to the user's experience, but also to the readability of the spider's reading content. This is mainly reflected in the spider's judgment on this page, the framework and so on. When the spider reads the page, it accesses an important label, H1 tag. H1 the page must be in the title of the content, not on the logo. H1 is the theme of a page, a page with only one H1, if there are more than one H1, then he will think that your page is not correct, and there will be multiple themes, this will be confusing. In the column page in the column name of that piece, the home page on the logo or do not do H1 can, but other pages should not be placed on the logo, this is conducive to spiders know your content theme. Title is one of the most important factors affecting ranking, the title is done, the spider will know what your page theme is, easy to crawl classification, get a certain keyword ranking.

Six. Regular

Chain hair must have a regular, not one day hair, stick to hair outside the chain, help attract spiders. We release the chain has a certain life cycle.

Seven. Promotion

The core of the promotion is the user experience. The ranking of a word is influenced by several factors. We do not only search engine rankings, the promotion of the center is the user, the core is the user experience.

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