Content, structure and profit model of SNS website

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This article discusses the SNS Web site's core content, structure and profit model, welcome advice.

What is the core of community (SNS) and personal Space (blog)?

1, SNS Service website sells the space and the real estate merchant sells the house

The core of SNS should be the user's personal Space (blog), which is similar to the real estate developers to provide tenants of the house, the quality and comfort of the house is the core condition of retaining tenants, as for you are relying on what marketing means to the user in your community, is just selling point, For example, Facebook early only university students can register, or some theme forums, such as Jacky Cheung's Fans Forum, which, like the real estate developers, in the recruitment of owners, the general public said that the community near the famous university, tennis museum and so on.

Any subject or condition is just a sign of attraction, and the retaining community is the real network community. A SNS Service site is to provide users with the best personal space, and make every effort (with the theme, with activities, with hot spots, etc.) to attract users, let him live, but also let him pull friends to live.

2. Community users and online stay

A community in which users can be retained (that is, the community with the longest online stay) is a good community.

Second, the community (SNS), Personal space (blog) What is the structure?

1, SNS personal space main content has what

A house should include a bedroom, a living room, restaurants, balconies and so on, a community of each user's personal space should also include these, like a general blog, will include logs, albums, friends, etc., so a good community service provider for users of course, should contain these, should include at least the following:

A. Personal area: Personal introduction, photo album, diary, etc.

B. Communication areas: friends, groups, etc.

C. Service Area: Music, video, search, news, etc.

This communication area should be the core content, because the Internet an important significance is the connection, the communication area to connect people through a variety of functions, such as friends List, message version and so on, but also through a variety of themes to connect people, such as alumni, colleagues, fans group, enthusiasts, activities, etc., This is the focus of expanding influence and increasing stickiness.

2, SNS Service website to increase what service to the user?

The basic service has two points: a. Stable and high-speed network space; B. The most engaging community activity, which makes the community vibrant. These two points and property developers have similar side, the first choice to let owners live in safety and comfort, and then to make the community vibrant or warm and harmonious.

There are more advanced services: such as news, music, video, search, download, etc., but as a basic service providers, these advanced services should take the form of cooperation, SNS Service site is only to provide access or portal, by professional news sites, music sites, search sites to provide services, so as to reduce costs, There are services that can be more professional.

So this SNS service website structure should be the user as the core, surrounded by a variety of service providers, and SNS Service site only provides the most basic services.

Third, the community (SNS), Personal Space (blog), what is the profit model?

1. Charge to users

In the highly competitive, free mode of the Internet, charging registered users is no doubt dangerous, but it is not not, like a property company charging property fees, as long as the users feel that the value will be willing to pay.

The charging model should be: free for most ordinary users, and a service charge for a small number of VIP users or users with special service needs.

2, to access the community's various web site charges

If the community is a large number of users customized to a news site news, or the use of a search engine will undoubtedly give news sites and search sites to bring huge traffic, and traffic is the lifeblood of these sites. SNS Web sites provide them with access to the community to use their services, charging or sharing is certainly reasonable.

Depending on the cost, you can set different access levels like top sponsors, regular sponsors, and so on, and give different promotions (although it is not advisable to force users to use them).

What are the possible problems of community (SNS) and personal Space (blog)?

1, the number of users and users online stay time

SNS user number is the most valuable indicator, you are not attractive or come to go, you want to talk about net service fees or access fees are wishful thinking. So attract enough people, let them stay is SNS marketing the most to do.

2. The executive power of the company team

Whether it is a large enterprise or entrepreneurial team, executive power is the most should be valued, good ideas good ideas a lot, the most important thing is to go on.

Note: This article only represents the author August 22, 2007 0 o'clock before the point of view, welcome netizens criticized, common improvement efforts to improve.