Corporate Blog: teach you how to create content

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One of the biggest challenges of corporate blogging is content. Corporate blogs must strive to create content, and if there is no content, there is no reason for readers to visit. Blogging is easy to start, and if you're a Admin5 reader, you're probably already blogging (personal, or commercial). Many companies already have business blogs or want to start using new blogs to reach business goals. According to the survey, 90% of the Enterprise Network Marketing part of the Enterprise blog as part of the SEO, many people use blogs to PR, customer service, product support and recruitment.

Whatever the reason for blogging, corporate blogging for a long time requires creativity, social participation and a clever feedback loop. Here are some of the blog's specific ways to generate content.

The editorial calendar is the plan that will do things, recorded on the calendar by date, and form a schedule. Smart Corporate Bloggers regard their blog creation as editorial work. The publication of newspapers and magazines and other news media is partly based on the theme calendars. For business blogs, this means creating calendar blog posts that focus on the combination of the value the company provides to its customers and the customer's needs. If the company is selling some kind of red gadget, the editorial calendar will arrange the blog content according to the customer's needs. Like what:

* Gadget Reviews

* Tips for buying gadgets

* Use of 100 gadgets

* Gadget Industry News

* Interview with Gadget experts

* Gadget meeting, Online seminar

* Data, statistics and resource list for gadgets

* Archived Gadgets Meager Discussion

* Small Reference Book review

* Small Tool Survey

* Gadget industry Events table and so on

The editorial calendar also allows you to schedule your ongoing blog content, such as the Tuesday Gadget Review and the Tuesday gadget tip, which can be written in advance and released on time. This can be supplemented by real-time interaction with the content on other days.

Search engine marketing keywords as a blog to publish a lot of content to the network, the enterprise will be marketing and public relations strategy integration to enhance the blog traffic, analysis of visitors activity web Analytics tools will show a lot of content opportunities. An easy to achieve goal here is the source keyword. Regardless of whether or not the blog is optimized for a range of keywords, any content that can be crawled by any valid connection will get a degree of attention from the search engine. Observing keywords that bring in traffic can help you understand where your customers are interested. Different time period source keyword information, access page, target page and transformation analysis can determine the purpose of the blog.

Social media keywords are being explored by monitoring real-time news to discover editing opportunities that many PR experts have been doing. With the enhancement of engine crawling capability, there are many opportunities to monitor and excavate content from the social web to index and synchronize the real-time information flow. Like media placement and advertising, social talk can also attract search traffic. From social participation such as blogs, reviews, question-and-answer websites, tags, meager, status, and similar resources, monitoring trend keywords can provide content opportunities for corporate blogs, and if consumers are talking about increasing the frequency of specific topics related to your company's products/services, That can be done by RSS to show and sync what consumers need.

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Recycled content for most social media, memory is short-lived. This does not mean that you can publish 2 years ago in a "hyper-temporal Love" way. It means you can reuse the things that have worked so well for today's situation. Here are some special tips:

* Translate PPT content into blog posts

* Use unpublished interview articles

* The previous published long articles into a series of articles

* Rewrite the newsletter as a dialog or blog form

* Extract new content from many old articles

Industry leaders and industrial thought leaders interview are useful ways to create interesting content and tap into their audiences. It is also important to connect with internal thought leaders, whether they are business leaders who are the public relations department's pitch for the media or product managers and engineers. Interviews with these people can be done by telephone and translated into words. This is the access to produce both the screen and the text version are easy. The problem can be optimized for keywords, the answer can use the internal anchor text link to optimize the SEO effect.

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