Dairenguan: Five kinds of common soft title title is half of the success of the soft text

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From the point of view of journalism, the success of the title is half of the success of the news, the average person to read the newspaper, not necessarily all the content to see, roughly browse the title, and then decide to see which. The internet age, the number of information in the explosion, the Internet browsing information on less patience, if the title has no way to attract people, so even if the soft writing is good, but also greatly reduce the spread of soft text efficiency.

One: Direct statement of title

Go straight to the topic and put the information you want to express through the title, for example, "Baidu's Consumer-to-consumer website has ah official online" "ResellerClub into Asia's largest domain registrar," such as direct publicity headlines, more for the news-style soft text, directly to express the soft information conveyed, the audience a look at understand.

Two: the suspense type title

With the suspense-style title, can trigger the reader's thinking, so that users can take the author to his thinking guide down to read the article, as the previous example has been cited in the "new filing system, personal webmaster where to go?" because there is such a mystery in the reader's mind, and if you see such a headline, There is a feeling of finding answers that may be found in this article, as well as other thoughts about readers who have not paid attention to such topics, so they will click in and read them carefully.

Three: summary title

Such titles are also well received by readers, giving people the feeling of reading an article like this, summary of the article are some of the experience of others summed up, after reading can be less to go a lot of detours, such as "2010 The most money on the top ten industries", "women have to do 20 things", this kind of title generally belongs to experience-sharing soft text, What attracts people is the sum of the things that many readers like.

Four: explosive title

On the internet attracts people's eyeballs, some explosive headlines, people think that the mysterious title is often very popular, such as "three years of scavenging, he became a multimillionaire", "three-year-old children will be back to the historical records" and so eye-catching headlines, people think that the mysterious title, often quickly grasp the audience's attention.

Five: "How" style of the title

How to use the title is often used in the experience-sharing soft text, and summary of the title similar, how the title of a more targeted at a specific thing, such as "How to choose a good shop address", "Taobao shopping, how to prevent deception", this kind of soft paper for some experience-sharing articles, for specific articles to launch a " Guided tutorial ", while the perfect integration of advertising.

This is the five common soft text title form, the title of success is also marked the success of the soft text has been half, the importance of the title and advertising on the importance of advertising map is the same, good title to attract more users to view the soft text.

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