Discussion on network marketing of small and medium sized enterprises

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Nowadays, the development of electronic commerce is in full swing, many small and medium-sized enterprises have joined the wave of electric quotient. In all over the network company's strong marketing, many small and medium-sized enterprises also have their own corporate web site. However, a considerable number of enterprises to build the site after no longer spend time to manage, thinking that customers will find the door. A long time, found that the network did not come up to the customer consultation, and then a big call on the establishment of the station company, later on the Internet marketing negative attitude.

As the saying goes, the alley is not afraid of deep, but this sentence is not suitable for use on the Internet. The 27th Internet Statistics Report from CNNIC shows that as of December 2010, the total number of Chinese domain names dropped to 8.66 million, of which. cn domain name is 4.35 million. The number of sites is 1.91 million, while the number of websites has declined sharply, with the number of Chinese web pages reaching 60 billion in 2010, up 78.6% from 2009 (data from Cnnic). In so many pages to want customers to find your company, need to carry out the corresponding network marketing, the network marketing channels to do a good job, sorting smoothly, the target customers can find through the network of our enterprises and products we provide.

Small and medium-sized enterprises to carry out network marketing no matter from resources or funds can not compete with large enterprises. How to find a suitable network marketing way for small and medium sized enterprises? Maximize returns with minimal input? The following is the combination of small and medium-sized enterprises to share some of the network marketing ideas.

1, Enterprise website construction

Network Marketing first need to establish their own company website, establish external brand impression, brand in the target customer is what kind of impression. Small and medium-sized enterprises through professional network companies to build their own web site, the general enterprise stations include: Company profile, corporate culture, company honors, product/service Introduction, success stories, news, customer messages, contact us and other columns. Each column is the enterprise's display, needs to write attentively.

Company Profile: Let the customer understand the general situation of the enterprise.

Corporate Culture: Display the company's service tenet, service concept, corporate culture and so on, so that customers in-depth understanding of enterprises.

Company honors: The company obtains the honor to display on the website, enhances the customer to our trust. Rest assured to see the products provided by the company.

Product/Service Introduction: Provide products or services introduced to ensure that the introduction of product services concise and clear.

Success stories: The company's external business or product success stories, this piece to improve customer trust is very helpful.

News: Let the customer understand the company's dynamic, at the same time to help search engine collection is very helpful.

Message: If the customer is interested in our products or services, you can leave a message to us so that we can follow up the customer in time.

Contact us: Once the customer is interested in our products or services, you can find the contact details of the company's specific contact.

The above mentioned is the most basic enterprise Web site needs to have the function, in a bit deeper can also add product reservation system, Member registration management system, internal staff management system, etc., here do not repeat.

2, submitted to the search engine

The site is not good to promote out is futile, wine is not afraid of the alley deep this sentence in the Internet this industry is not workable. So after the website construction needs the system the plan promotion method to promote the website, submits to each big search engine is promotes very effective method. Once someone through the search engine to the customer is the most accurate conversion rate of the highest customer. Here are the landing ports for the major search engines:

Baidu Landing Port Http://www.baidu.com/search/url_submit.html

Google Landing Port http://www.google.com/addurl/

Yahoo Landing Port http://search.help.cn.yahoo.com/h4_4.html

Bing Landing Port Http://www.bing.com/webmaster/SubmitSitePage.aspx

Sogou Landing Port http://www.sogou.com/feedback/urlfeedback.php

Soso Landing Port http://www.soso.com/help/usb/urlsubmit.shtml

Youdao Landing Port Http://tellbot.youdao.com/report

3, submitted to the Internet Enterprise Yellow Pages

The internet is equivalent to the night sky, boundless, the stars in the sky is the same as the company's information. The more stars, the greater the probability of being seen, the brighter the stars, the greater the probability that people will see. The need to constantly improve exposure in the vastness of the universe to attract the eyes of target customers.

Submitting to the Internet Yellow Pages is a good way to improve the exposure rate. Internet Yellow Pages are now at least hundreds of sites. A day to submit 10, more than 10 days to complete the task, the company's brand to bring great exposure. Reflected in the search engine is when a customer search company name, company information occupy the search engine home page location, or even more behind the pages.

4, Registered industry E-commerce website

Industry E-commerce sites are also particularly numerous, so many sites are very good resources. For example, Alibaba, Hui Cong, a lot, Marco Polo and so on E-commerce site, is our propaganda very good platform. After registration the site will be assigned to the registered member of a child page, these sub pages in the search engine weight is very high. The use of good child pages, can give the company a very effective publicity, publicity at the same time can stay the company's Web site links to the company's Web site to bring high weight one-way links. The site ranking is also a good improvement.

Most of these sites also have a product information release system, free of charge. After registering each website, we publish several supply and demand information in the website. Supply and demand information to write the company profile, provide products or services, company address, contact details and so on. Keywords reasonable layout, this information is easily indexed by search engines, if there are customers need to search products or companies, regardless of the point to where, are the introduction of our products.

5. Bid ranking

Although I have been engaged in SEO site optimization, but also undertook a number of enterprise station natural Optimization list, there has been an aversion to bidding. However, we have to admit that the bidding ranking can bring good effect to the enterprise in a short time. In particular, the fierce competition in the keyword, through the ranking can always get a good ranking, but also through the price set to control the position of the ranking, the daily cost, and the company's website optimization quality is not required.

The above mentioned operating ideas for small and medium-sized enterprises to carry out network marketing, reasonable use of a good independent website platform and Third-party service platform can bring considerable exposure to enterprises, and these promotional platforms are free, very suitable for small and medium-sized enterprises.

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