Discussion on the operation method of the three or four-line City portal Forum

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Last night, in the Lou of the webmaster's friends and struggle group, overheard someone talking about the three or four-line City Portal Forum operation method. Because the author has also operated a local portal, because at that time did not do any market research, a brain into the local forum, resulting in the forum was built, but no users, traffic, of course, the project is completely yellow. Then has been concentrating on SEO technology research, never touch the portal forum. So see this topic, the author also because of some experience, on the next three or four-line City portal Forum operation needs to have market research.

First, the level of consumption. The consumption level of a single three or four-line city is still low, and companies or brands can define the strategy by "cluster". The "Clutster" Boston Consulting company has proposed a concept that means "adjacent areas with similar characteristics". In China, such as the Yangtze River Triangle, the Pearl River Delta or Jiaozhou Peninsula, such as regional restrictions to carry out consumer research, you can get more similar research results, but also conducive to the company to enter a region of the three or four-line market policy. But how does a portal forum for individual operations get a local consumption level survey? If blindly enter the market, the final outcome may be a foregone conclusion.

Second, the level of competition. Compared to the one or two-line city, three or four-line cities are certainly not as competitive as the one or two-line cities. The author once operated the local portal forum is three-tier city, because at that time did not do any market research, directly into the real estate, mainly rely on local real estate news, opening, concessions and other information access to users. The beginning of the initial operation of the situation is good, the author is also arrogant, thinking that the portal forum operation Mediocre, and later because there is no news sources, real estate advertising, user traffic sources, etc., resulting in operation failure. Later in the leisure time did some survey found that the original local has SouFun, Tencent Portal, and so stationed, they have the resources to have money, not i this little cock silk can play, this is also the end of my years no longer easy to dabble in the local portal forum this piece. But this also let the author have a little experience, three or four line city we need to do small, micro-details start from small, slowly to the surrounding product expansion, only focus on one, and eventually will be successful.

Third, the user experience. User experience presumably will not be unfamiliar, since the user came to the site, the first is the site can provide users with useful information? Not the Internet you reprint me, I reprint you that kind of extensive information, need is helpful to the user information. For example, the real estate information of the three or four-line city, whether your website can provide users with the latest preferential information, opening time, promotion, etc. second, the site's access speed, interface design will also become the user whether or not to choose to stay in the site one of the reasons; the final site of the article layout, whether there are dead links, Content updates and maintenance will become user considerations, it is not only the impact of SEO, but also affect the user experience.

Four, the flow entrance. When the preliminary work is done, consider whether it is a personal operation or a team operation. Now the Internet is in a period of rapid development, the previous era has been working alone, teamwork, and the arrival of the era, so the choice of good team partners is also crucial! After all these considerations, we should consider the flow of the source of the flow of the source diversification. Because of the limitations of the three or four-line city, leaflets, cooperation with local merchants can be imported into the flow. Now micro-credit marketing is so hot, it can also become the entrance flow. Only when there is traffic, with the user, your site has a thriving vitality.

The conversion rate. This is the last point and, of course, the most important one. When has the user, has the flow, how do we carry out the transformation? Advertising, business cooperation Commission, value-added products can be changed, here is not oneself!

The above five points, seemingly simple, in fact, contains a lot of content. Because the author has also been operating a local portal forum, is also a small experience it, write for you want to in the three or four-line City Operation Portal Forum webmaster to wake Up! Entrepreneurship, must not blindly stationed in an industry, need to do enough market research, can become a good foundation for the project development.

If you agree with me above, welcome everyone to pay attention to my micro-signal (Aomeny) to communicate together!