Double marketing war

When the Lantern Festival meets Valentine's Day, not only enriched the festive atmosphere, but also brought new business opportunities, all enterprises, products will certainly not miss the opportunity to marketeer marketing, are eating the Valentine's Day economy.

Financial institutions take the opportunity to push Valentine's Day exclusive wealth management, insurance products, e-commerce companies to open the "Flowers" battle, most of the Internet products are added to the element of Valentine's Day.

Bank push double wealth management products

By double this opportunity, most banks launched Valentine's Day, Lantern Festival exclusive financial products.

The official website of China Construction Bank shows that it will release "QianYuan - Round League (High Lantern Festival)" period wealth management products on February 14, 2014. The client expects an annualized yield of 5.50%, a product term of 36 days and a starting point for subscription of 10 Million; another February 14 hairstyle "Qianyuan - sharing (steadily high)" financial products, the product period of 90 days, the customer expected annualized return rate of 5.95%, the first purchase of a starting point of 100,000 yuan.

Everbright Bank official website, February 10, 2014 issue of 75 days, 259 days for the double-product (Lantern Festival, Valentine's Day) exclusive products, 50,000 yuan purchase. Among them, 75 days product segment annualized return rate of 6.1%, 259 days product segment annualized return rate of 6.2%.

Shanghai Pudong Development Bank also launched a special "Benefit of the special Valentine's Day special plan", the product deadline 160 days, the starting point of subscription price 50000 yuan, the expected rate of return of 6.20%.

In addition to banks, Alipay will issue "Lantern Money" insurance wealth management products on Valentine's Day with a term of 1 year and an expected return of 7%. "Lantern Money" products are only for the Yu-Po users. Different from the higher starting point of bank subscription, the starting threshold for the purchase of Lantern Money is lower, and each user has a limit of 2,000 copies, each of which is 1,000 yuan.

Bank and other financial institutions push the holiday exclusive wealth management products are commonplace. Financial industry believes that the financial products in the name of the festival is more marketing strategy. From the above product expected rate of return point of view, did not go beyond the Internet financial products finance communication, balance treasure. Yu-Po on February 7 on the 7th annualized return rate of 6.29%, Money Management through the last seven days annualized yield of 6.67%.

Insurance companies sell "love insurance"

In the Valentine's Day Valentine's Day section of Taobao Insurance, Ping An Insurance introduced pregnancy insurance, as long as pregnant during pregnancy can receive a pregnancy allowance 800 yuan. Sunshine Life introduced auto accident insurance, specific disease insurance. Minsheng Insurance launched universal insurance No. 3 gold ingot, product holding time 3 years, in addition to obtain the corresponding benefits, if in this period of time to get married, have children, will also send or send a set of treasure.

In addition, Chang'an Insurance launched a series of 6 products, "destiny life" and "love forever" series. Life Life launched 3 when the Rose met the glutinous rice balls "love insurance" products; Sunshine Life on February 10 -20,20 introduced the Crystal Love in hand Valentine's Day activities.

Some insurance industry believes that, in addition to the insurance of pregnancy insurance, the rest of the "love insurance" mostly in the ordinary product packaging, by Valentine's Day with the "love" in the name.

Electric business platform to open the flower wars

This year's Valentine's Day ignited the enthusiasm of flowers electricity supplier. Jingdong, Suning launched 3 hours to send flowers service.

Jingdong provided the data show that Jingdong Valentine's Day and the recent sales of goods significantly increased. Among them, the flowers rose the most obvious, this week last week sales growth of more than 1000%. Suning provided data show that flowers, chocolates, watches and clocks, jewelry and other Valentine's Day gift year-on-year growth nearly 500%.

Jingdong launched the Valentine's Day speed up activities, and Beijing, Shanghai, Guangzhou hot spots in the three major cities reached a florist, February 12 to 14, the user can book flowers courier service, these flowers by Jingdong courier in Valentine's Day Served on the same day, the customer who orders on the 14th will deliver the gift within 3 hours.

Suning Tesco said Valentine's Day flowers will be free in more than 2800 urban areas to send 3 hours, consumers can also choose to send their own time, businesses will be based on customer demand free gift blessing cards, writing greetings language.

IT vendors take advantage of marketing

IT manufacturers also play romantic. Kaspersky microblogging said the launch of "looking for Kaba lover" activities, Kaspersky users, login page registration event, have the opportunity to get Kaspersky sent value of 298 yuan Valentine's Day exclusive bouquet of roses.

Crazy guess the team took the opportunity to launch the Valentine's Day, "Crazy" game; Patriot push the couple version of the mobile power; face software face Meng launched Valentine's Day version; Baidu map launch booking hotel return 20 yuan, 30% activity.

Of course, Valentine's Day travel website. ELong launched the Valentine's Day promotion page, all hotel Valentine's Day gifts are presented on the same day; poor travel network launched the "poor tourist discount Valentine's Day exclusive, love GO" activities. "Where to go" to promote Valentine's Day C2B "reverse auction" hotel booking model. Mito set the hotel to launch "send bed room" activities, the room is equipped with roses and a bowl of dumplings.