Enterprise Station User Experience homepage Design details

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Hello everyone, I am Liang Lei, polite is not long-winded, into the topic, how to start from the Enterprise Station homepage design details to improve the user experience? This question I think more than the author of a person puzzled, you talk about the user experience is important, I also talk about user experience, but how many enterprises to pay attention to the user experience? Rough page design allows users to see the fork on the screen, looking at all uncomfortable things, can let users stay for how long? Such examples do not use the author more enumerate, the user experience contains too much content, do not combine the example difficult to analyze the why. Take a look at this black Cat God's official website:

Figure I: Website logo and navigation information

Enterprise Station navigation and page design are mostly identical, even amazing similar, home navigation is basically: News Center, Product Center, about us, contact us, what is the real purpose of the site? With the development of network marketing and E-commerce, business owners slowly accepted and recognized the network marketing, and Enterprise station as an enterprise the most attention Network marketing platform, in fact, personal feeling now most of the enterprise station failed to design their own page, plainly is a sentence: "Do not do a good job." The navigation part most can embody a website function, from this official website homepage navigation Look, did not interact with the user the plate, did not think the product use article, also lacks a simple product search function.

The following figure, analysis of the Black Cat God's website home page layout:

Figure II: Home Important position of the enterprise introduction and news information

As an ordinary user who wants to know about the Black cat God-repellent incense through the website, what is your most concern? What is your most desired service? Perhaps you are in the use of the process encountered some problems, such as: Black Hat God-like incense to children with harmless place and so on, these questions you may not have the most official, most authoritative answer, so this part of the user most need is "Help information" such as functions, this is a kind of demand, that is, the Enterprise station page design, especially the homepage of the design, must take into account the needs of users, is very simple, what users need, corporate Web site provides what. As for users will not focus on corporate news, I think very few people will look at those content, so the first page of the News center plate should be replaced by "online solution" or "Help information."

The enterprise station appears these very similar homepage design reason is does not have the cognition user real demand, or is accustomed to put "oneself" in the first place, lets the user passively accept the enterprise information and the product information, is somewhat like "the implantation advertisement". For users, not attractive, but also can not help users to solve what problems, the user is God, now the Enterprise station has become a brand image on the internet, want to build this brand image can not rely on SEO, not the enterprise station traffic on the OK, your purpose is only one: Sell products.

In addition, the homepage of this official website does not show its related products, I see many enterprises stand like the most prominent position on the home page show their company profile, if you are a black cat God is not too familiar with the mosquito-repellent incense, is to compare the next several brands of mosquito-repellent incense, which is more environmentally friendly. Then you will naturally be more concerned about the product itself, rather than the company profile, black hat God this mosquito-repellent incense has become a brand, advertising everywhere. The homepage of a website is the most important page of the whole station, so should focus on the design, the products and services placed in the most conspicuous place, can let the user at the first sight of your products and related services, we should be clear, the user is very lazy, home design to be able to grasp the user's heart, to attract users to click on other pages.

Original article by Timken bearing (http://www.timken.org.cn/) write release A5 the first reprint of the reserve link happy Mid-Autumn Festival!