Example analysis of how to carry out the external chain layout of enterprise new station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Site optimization Outside the chain construction is very important for a new station, but also to carry out the layout of the chain, through the tool to view the site layout of competitors is the fastest way. The other side can get good rankings, in addition to the site itself, more is the external link promotion. Therefore, we are in the early stage of construction, we need to first layout, and then slowly increase the intensity, this work is certainly in line with the content of the construction of synchronization, to avoid the chain construction too fast and the formation of excessive optimization.

To search the Western Union as an example of the author found the home page ranking with independent domain name of 3 sites for everyone to do a simple analysis, first of all, we use Baidu's external chain analysis tools to look at their data.

Through the data we can find the first station near the total number of the chain 232, link anchor text for Western food, although only four western, found that there are two links from the news platform, there is a Sina light blog, there is a forum theme posts. Although the weight of the two information platforms is not very high, but its own dissemination is still a bit of a role. Through analysis, it can be found that the construction of the station outside the chain mainly concentrates on the blog post anchor text of the large Ask portal website. Observed the most anchor text of the "Western" outside the chain is mostly distributed in the relevant industry stations in the soft text, the weight of these platforms is still good, link quality is highly correlated. Several other sites in the Baidu outside the chain tools have no data, can not know the specific situation.

Of course, we in addition to using the Baidu tool analysis, if you feel not comprehensive enough, you can also use the Webmaster home SEO tools to view the reverse link, should be able to understand the layout of the situation.

Through the above diagram can be clearly seen, Baidu ranked the best chain, Google's reverse chain can also be used as an indirect reference. This shows that in the same station construction situation, the number of the chain is an absolute advantage. For each site's chain of the first three pages of the view, found that the first site outside the chain layout basically from the internal page of the reverse link, the construction of the internal reverse link is very important, and domain data is not the station's domain name, but the main domain name, This shows that in the interior page layout of the main domain name link to the two-level domain name of the reverse link increase is beneficial, at least can increase the number of chain and impact rankings. The second site had a similar situation with the first Web site, but the number was much lower. The third site outside the chain is basically more decentralized, the chain is mostly focused on the forum, but also a number of SEO-related forums, indicating that the text links of these forums also have a role; there are a small amount of local life platform, classified information platform, Baidu Library and so on. I feel that although Baidu reduced the weight of the forum link, if the focus on the high relevance of the Forum area adhere to do, the effect should be better.

These methods can let us in the prophase layout has a general understanding, but I think there are some deficiencies, is not to see the situation of friendship links. This is not to everyone on the map, because of the links to do a few sites are relatively few, so can not analyze the specific situation, but did the friend chain of the basic industry-related degree is still relatively high. Here need to emphasize that the first and second site has a large number of two domain names, these domain names are in the navigation provides a reverse link support, the site itself rankings also have a strengthening role. In particular, the first site, the basic western and Western to join the anchor text, while the second station anchor text is all Western food, anchor text directly affect the ranking effect.

Through the above simple analysis, we can quickly understand the competitors outside the chain layout way to learn the fastest layout method, so that the site outside the chain construction to achieve a multiplier effect. We can find from the above data, the internal reverse link construction more and more important, and external links to the relevant high level of the various platforms, of course, in the portal can still provide a blog outside the chain. Although the above only used a tool, but the method is the same, we can use different tools, filter out the most relevant platform, slowly the construction of a regular chain can get good rankings.

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