Fan Zhitao: The eight barriers of the traditional enterprise e-commerce Road

With http://www.aliyun.com/zixun/aggregation/7676.html "> Network shopping Mature and popular, the domestic E-commerce market has climbed from billions of dollars to a trillion scale, which seems to mean that E-commerce has a blowout, At this moment, also wake up countless traditional enterprises gradually embark on E-commerce road, however, in this transformation process, some traditional enterprises quickly dismount and end, but also some enterprises constantly break through the barrier, began to get better. Below I share with you the traditional enterprise to the electronic commerce Road eight big barrier.

I. The barrier of consciousness concept

The Top-down concept of consciousness is the root cause of action. Traditional enterprises often have the concept of electronic commerce is dispensable or try, this concept comes first from the high-level leadership of the enterprise, that is, how far the vision of the senior leadership of the enterprise, also directly determines its E-commerce road can go how far.

E-commerce, not only added a network propaganda channels, nor just add a network sales channels. E-commerce is the electronic business, is the enterprise intelligence, is the enterprise overall innovation, it brings not only is the new channel, the new model, more important is the times, follows the market new business state, it brings the return will be difficult to estimate the numerical value.

II. Organizational Structure barrier

In most traditional enterprises, the implementation of E-COMMERCE projects, is often formed a department, such as the network or E-commerce department, there is no more detailed division of labor, the number is often few, the form of organizational structure has become an important bottleneck restricting the development of e-commerce.

E-commerce is not only a systematic independent body, but also a variety of combat special forces, there are many traditional enterprises set up E-commerce Business department, or even set up e-commerce companies, some carry out independent accounting, operating independently, and some with offline integration, to achieve complementary resources, regardless of which kind, The ultimate hope is to maximize the power and energy of E-commerce.

III. Barriers to professional standards

There are many traditional e-commerce sites, or just a promotional display of the window site, or just a simple assembly site platform. Have seen a lot of websites, the site has goods, but no payment channels, similar forms have many, lack of system, lack of professionalism is now a lot of traditional enterprises.

Professional standards, from the systematic system, from the professional personnel, from the standard of e-commerce genes, if you want to carry out e-commerce projects, need to do a lot of preparation, war, must play a prepared battle, once on the horse, we must follow the new rules and new requirements to do, and do in place.

Iv. Talent Team Barrier

Traditional Enterprise E-commerce Team, there are many are not professional grass-roots team, a serious lack of human resources, temporary formation of a team, is often a random pull a person to do e-commerce work. Thus, how can the unprofessional person do the professional thing, the result can only be a big discount, difficult to achieve the goal.

Human resources is the core, determines the speed and results of the implementation of the project, excellent human resources team will be able to work hard to promote the rapid and healthy development of enterprises. The importance of the talent team has been gradually recognized by many enterprises, but human resources is still an important bottleneck of the development of electronic commerce in traditional enterprises.

V. Doctrine barrier

At present, some enterprises appear to be smart, and soon to peer enterprise learning imitation, or even directly copied to use. A few days ago saw a website copied by another site, almost identical to the page. Each enterprise situation is different, the study is worth encouraging, doctrine is also true, but can really with own thing combine, it is hard to say.

We to the excellent enterprise E-commerce website learning, in addition to the surface of the things, I think more important is to learn the other side of the thinking and methods, really do local conditions, take its essence, to its dross can. If you are a copycat, you will never be able to surpass the opponents in front of you.

Vi. Personnel running-in Barriers

In front of the human team barrier, many traditional enterprises also attach importance to the role of airborne troops, the introduction of professionals, but it is easy to have another headache problem, that is, the traditional enterprise human resources and E-commerce professional team conflict running-in problem. As a result of the staff's ideological and operational experience differences, it is easy to bring differences of opinion, communication costs improve, work efficiency decline, that is, the emergence of enterprise internal friction.

The personnel running-in is necessary, is also the inevitable experience stage. Because the traditional enterprise team, often is the new and old personnel combination, is not completely brand-new independent team, in order to realize the personnel complementary, the cost control. The smooth or not, depending on the correct impact of E-commerce, depends on the good culture of the company's team, but also depends on the company's established rules system.

Vii. Business running-in Barrier

The initial stage of any new thing will be accompanied by a sense of pain. There are many traditional enterprises due to the launch of E-commerce, but brought about the decline in sales performance, and even bring business channels of cannibalism. There are many people said that the impact of E-commerce shocks offline channels of normal sales, E-commerce generated more resistance to the mood, if there is no good control, the consequences may be a big injury.

Business and channel of the running-in conflict is actually avoidable, some companies implemented a line under the consistent policy, some for E-commerce, another new company independent operation, and some for e-commerce implementation of the unique product policy. For example, Belle Shoes, dedicated to the development of the Web site unique style, independent E-commerce inventory and logistics. Either way, I believe there is always a solution to resolve contradictions, but we still need to be clear, business e-commerce is a must go through the process, is a process of growing in pain.

VIII. Operational Funding barrier

At present, the traditional enterprise, 90% are small and medium enterprises, enterprises embark on E-commerce Road is a good thing, but also let many enterprises powerless, powerless. Many people think that E-commerce is the burning of money things, this is not an absolute view. E-commerce does not necessarily have to burn money, as long as the reasonable control of the budget and cost, is fully healthy development. But the amount of operation funds directly determines the enterprise's hardware input, talent input and market input.

We can see from many successful E-commerce enterprises, the investment of funds, directly affect the speed of its running, because speed is the internet age of the hard truth and hard rules. Capital budget and financing, the test is not only the senior leaders forward-looking vision and scientific plan, more importantly, the determination of how much e-commerce.

The above and you share the traditional enterprises to E-commerce road to the eight barriers, I hope that for everyone useful, I believe that if the enterprise can make the barrier one by one breakthrough, then the business of E-commerce Road will be healthy, smooth and successful. There are many traditional enterprises are the first time to explore their own E-commerce road, but we have to firmly believe that: The road is tortuous, the future is bright, as long as the right direction, the right way, perseverance, will certainly go to success!