"Fire and Death" theory to the website operation inspiration: The simpler the function, the easier the success

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This year in the Internet circle to see the most is a variety of products of instant hot and immediately death, fireworks of the United States has brought too many wonderful and waves, but this is not the life, the owners of the station always need a long-term operation mode, rather than a "fire a die" gorgeous.

Case: "Fire, die."

This kind of case is the most frequent mobile phone online games, the most recent online two things "star drug" and "ice Bucket challenge" attracted a variety of small games: looking for the house ancestor name, "hamster-style" ice bucket pouring celebrities, and so on, these games can say instant red explosion friend Circle, unfortunately is not durable, hot + fresh sense of the emergence of the hot , the nutrition after the instant dispirited.

Then there is the app, face Meng, magic Map, Yo, and so tell us a similar truth: the simpler the more easily become popular hot.

What we can dig from the website operation knowledge:

Initial site, must be simple, only grasp the core functions

But simple does not mean no value, a fire on the death of the app, mobile games and so tell us two of the truth: First, easy to lead rapid rise; second, no core function is only a dead end.

The use of Ice Bucket Challenge, star drug use to do the game "developers" value is not the game "products", they are only hot bring "traffic", play marketing means Bale, really this hot-bred small game when the main product, it is too calf.

Just built the station to play "China's largest", "the world's most cattle fork", "the most dazzling universe" at most is a yy level, personal webmaster is not to do, because there is no capital no human experience, can not afford to play!

Website Development period: gradual addition function

Development period, then pay attention to gradual, but regardless of gradually incremental function have how many, can not forget the core features of the site, a good-looking person is often more than good-looking but not outstanding people are more likely to be remembered, since the object is the same person, then the construction of the site also needs to highlight the "core", so that users know at a glance, And remember that the site is a good site.

The early days of the Internet, the site may not need to pay too much attention to depth and specialization, after all, competitors are less, the existence is already needed, the user's aesthetic is just at the beginning, there is a fresh feeling, but the site development stage is not, the function must gradually improve.

Note that it is not a brain to all the functions of the site Plus, that more than one function on more than one market? Do good is, do not good is to bury himself a pit, the human and material resources are not enough in the case or careful maintenance of less function to the correct.

In short, the development phase to add the site function must be gradual, it is best not to eat a fat.

You can take advantage of hot-spot primer, but keep in mind that hot spots can only be a temporary marketing tool, even if the headlines are similar to today's headlines, because of the "hot" gathered hot.weibo after all still have a core content to do the foundation.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!