Focus on doing a good job of professional station meditation welcome big return

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China's internet is accompanied by the rapid growth of the first wave of technology, the birth of a number of large-scale, technology integration of the giant companies, such as NetEase, Sina, Tencent, Baidu, Sohu, they have a large number of business areas, in the small and deep continue to expand, at the same time accumulated a huge financial advantages, talent advantages and technical advantages, More importantly, there are operational experiences that have accumulated during the development process, including successful experiences and failed experiences. These, presumably as grass-roots webmaster We do not have, want to and they in the portal category of competition to win, undoubtedly with Ishing, may profit opportunities indeed slim. So we have to see the situation, find out the gap, especially to the heart in the site positioning and design of the early stage, to find the most consistent with their actual conditions, in line with the unique positioning of market demand, in order to achieve the market to seize the blank spot, to achieve "42 Bo Jack" the artistic effect, so that limited investment to obtain the

Positioning for the first, the overall balance.

How to locate the key issues that need to be understood before the site is operational, as the previous article said, we do not fantasize with many successful internet giants to compete comprehensively, then we should try to find out what we need to focus on doing deep, to ensure the continuity and continuity of input, and gradually build market advantages and industry visibility. As we all know, the Internet because of its own huge amount of information to provide convenient means, has brought great influence, convenient access means, efficient interaction, but also the Internet users rely on the important reason, the same, but also like Google and Baidu such a large search company is the basis of the existence. Therefore, the correct understanding of "information" has become an important perspective of our website construction-how to provide valuable information and services to users on the Internet? How to provide more professional, faster information and services? This should be the foundation of our website, It is also Baidu and Google must rely on our source.

Information is the extension of communication, is the basic of social operation. Who mastered the information initiative, the real grasp of the market advantages, but also mastered the profit gate. So, first, evaluate the area or industry that you are familiar with, ready to plan a professional field or industry site, to provide professional information and services to classify, set up a platform, then we do a good job of "characteristic advantage" of the first step, distance, there are many large-scale game information stations, from Cross-platform to cross the game all-encompassing, Each of these sections have a large number of Web site editors and information gathering personnel, as a grassroots webmaster, is simply unable to compete on the strength. Many grassroots stationmaster also clearly anticipated this present situation, as a result, they chose the focus of technology, personnel, the advantages of a game to do deep, the money used in the blade, the use of limited funds, access to a large number of first-hand information, and interact with the players to understand the needs of the players, the author on weekdays often stroll more play, 17173 and other large game information stations, although the content of many, beautifully crafted, but instead caught in the information of the dilemma, most of the game information station so that we do not know what to see, to understand what, but is a chance to fall into the eye of a "Skynet Warcraft www.wow887.com" Grassroots Station, Left a deep impression on himself, the biggest feature of this station, is to do the deep to do through the method: not with the major stations than funds, and with major stations than positioning;

Other games, only focus on World of Warcraft, daily updates, although not many, but are first-hand new content, but also in line with the player context content. These stations may be too much to publish, but, as a regular player, who is willing to listen to the official ones. Many editors do not understand a game at all, just use a lot of information accumulation to create a seemingly gorgeous situation. I subscribe to this small station RSS, first, I Am a warcraft player, I would like to see the "official below, grumble above" content, second, I am also doing Warcraft site, I hope to get some experience from it. This can not help but let the author think of this example: some foreign interesting sites, it may contain only a character test, but the daily traffic is very alarming, and they are constantly being forwarded and recommended. Because they meet the unique needs of the audience.

Content first, careful operation

With accurate positioning, is only the beginning of website construction, and content, is the key to the success of the site. We do not want to do "in a moment of fast" garbage station, and do not want to do the Internet complex information manufacturers. Therefore, we must work the selection of content. First of all, since you provide professional information in a particular field or industry, then we must provide valuable information on the site content construction of the first place, collection and collation, including original, semi original some relevant professional information, enrich the content of the site is the first step to attract and retain users, but also the most critical step.

Secondly, there are rich and practical valuable content, the next step is to use these resource advantages to attract and retain the services that need to be further enhanced after we visit our clients--to provide a convenient and practical communication platform that can provide such interactive functions through building forums or QQ groups, allowing users to enjoy information services while It can enhance the closeness and cohesion of the website and increase the number of "repeat customers". Keep the site's traffic to a certain level.

Finally, in the same time as the basic user, to open up new users can not give up. To continue to use a variety of methods and platforms to promote their own website, especially to take advantage of the customer's Word-of-mouth publicity, so that they bring more friends to the website and forum, so that the use of word-of-mouth effect, the accumulation of loyal users.

How to make a profit?

With the user number and active degree of this foundation, professional website profitability is the case. At this time we have to use their own established brand advantages, will certainly attract some industry-related advertisers to contact the advertising business, and this reality of the advertising business must be far more than the benefits of advertising alliances. At the same time, use your own resources, as well as users ' resources, develop more advertisers, and take advantage of the brand, organize some interactive activities online, provide sponsorship opportunities in the course of the activities to the businesses that need to promote the brand in some industries, which can increase the profit and enhance the brand and influence of the forum.

Therefore, to do the site, we must do a good job positioning, operating a professional and professional impact of the site, and then use the influence of the operation to attract advertisers in the professional field. In this way, the site can become the industry's impact and leadership, but also to become your continuous "cash cow."