Find the right pain point, millet user experience Director of the 32-word product rule

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Introduction: Find the pain point is the basis of all innovation, the most impressive is that to find the user's pain point, must be like a brain residual thinking. What's the secret to the pain, Don Mu?

Millet user experience Director, Millet router head Tang Yu

24, 25th is the micro-Innovation CEO Battalion 10th, Millet User experience Director, Millet router owner Tang Yu did a theme to share "Your product finished?" There are more than 50 founders and executives of companies, catering, real estate, video, traditional appliances.

Spicy Temptation founder of the most interesting, they are in Beijing's multicolored city has a branch, there is a user research, was a millet staff taught a pass, millet employees that you are doing research, is simply in the interview, no, you are in the trial of users. The founder thought the millet staff is very formidable, asks this is what company, the more looks more interesting, simply comes to the depth study.

A focus is "pain point thinking", find the pain point is the basis of all innovation, the most impressive is, to find the user's pain point, must be like a brain remnant thinking.

What's the secret to the pain, Don Mu?

This is the Millet user experience Director, Millet router head Tang Yu in the micro-Innovation CEO Battalion 10th Dry Goods Sharing. Tang Mu is the domestic user experience Daniel, early in Jinshan, and then Tencent in 10, created the CDC of Tencent, Tang Mu has once to find Alli chat, said see Lei Bar, the results of a chat is 5 hours, then decided to join the millet. Tang Mu summed up the product of the 32 word rule: 1, find the pain point, define the scene. 2, experience to do thoroughly, the plan elegant. 3. Stay restrained and experience the closed loop. 4, small steps run fast, rapid iteration.

About the pain point, Tang Mu has two internal centroid: first, to turn themselves into Superuser. Second, to allow users to participate in product design, such as the Bubble Forum. Tang Mu more users experience the centroid, then release.

2, the user wants to think with the company really different. Spicy temptation is the scene of a real case, they are prepared to develop a burst of vegetables: spicy crayfish, did the user survey found that users eat lobster the biggest pain point is "not clean", so they find the cleanest lobster, dongting Lake Lobster. However, the real user feedback on the site is very different, users feel that the biggest pain point is not "clean", but "delicious" and "trouble", and even eat lobster wearing plastic gloves easy to break into the scene of a huge spit groove point.

3, Millet TV 2 has a function: to find remote control. was selected as the most painful spot of products, the function is willing to spend money to buy. Very brain-dead, huh?

4, a student burst material, they give the staff depicts the company's big dream, and in the future can create a few millionaires, employees do not feel very "pain point", but they did a small action, so that employees feel very "pain point": one is to add a free tea drink bar, one is the staff's desk increased area.

5, find the user pain point of the biggest enemy, is to enter the loading mode. What is the mode of loading, that is, the self-centered model, the company-centric model.

6, there is also a pain point case is a Shenzhen architectural Design Institute, they found in Shenzhen, the immigrant city a lot of people a big pain point: small area of the house how to design a big house experience. They made a micro-innovation: 89 square meters of house design 4 Room 2 Hall huxing. After the house launched a strong response, internal subscription are crazy Rob.

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