Learn to think President Cao Yundong: Entrepreneurship to endure pain learn to give up

Cao Yundong International Education Group president of the starting point of entrepreneurship from 6 years ago, he and http://www.aliyun.com/zixun/aggregation/34205.html "> Beijing University graduate student classmate Zhang Bangxin together to tutor, The students were taught three consecutive 100 points. This small victory gives the two people the self-confidence to devote themselves to education and is determined to start a business in this particular market. 2003, learning and thinking of the establishment of education, 6 years later, the cumulative number of students have reached more than 100,000 people, and in Beijing, Shanghai, Guangzhou, Wuhan and other cities to run more than 70 training points, the annual growth rate of more than 100%, last year's operating income of more than 200 million.

August 09, Tiger Global Fund with South Korea KTB investment group learning and thinking of investing 40 million of dollars, trying to replicate its 5 years ago to invest in New Oriental Education Group success stories. In the eyes of investors, learning and thinking is like a achievement pure students: it focuses on primary and secondary school education, not blindly expand the product line and the national chain scale; compared with other training institutions, it pays attention to "replenishment" rather than "the", and successfully establishes its own competitive advantage in an extremely subdivided market.

Cao Yundong a bookish, talkative and sincere, the entrepreneur, less than 30 years old, admits he is also receiving his business education. "Entrepreneurship is very tough people, to endure pain, to learn to give up." He told the global entrepreneur.

The initial stage of entrepreneurship is the most difficult, when faced with the problem of life or death, and now is just a matter of fast and slow. At that time I was worried about the viability of the company every day, fearing that students would not be able to attend class.

In the 2004, we developed from the first 100 students to more than 300, and slowly on the right track. But something unexpected happened. The two teachers I trusted have gone and dug out 1/3 of our students. I try to save it. At that time I was very poor, picked a very expensive restaurant to invite them to dinner, but in the end they did not agree to stay. It is the winter of Beijing, immediately to the Spring Festival, I am on the way home, feel the world have betrayed me, very lonely, very sad. This is not the loss of how much money, I even think, I will not trust others, I did wrong?

Later I reflect, is our communication is not enough, the incentive mechanism is not good, let them too tired. In 2004, everyone worked until one or two, which time to communicate? But after that we set up the teacher's welfare system and many other systems, filling a lot of loopholes. Perhaps I have been hit after the self-healing ability is better, coupled with the effect of our teaching methods gradually revealed, began to appear in the case of parents queuing up all night, we gradually from that loss to come out.

Entrepreneurship is very boil, not only in the spirit, but also in physical strength. In addition to day classes, evening preparation, all the chores of the school to do their own: To send leaflets, registration, counseling, collecting money, renting classrooms, cleaning, some parents see me standing on the podium, very surprised to ask why you come to class, you are not the door that collect money? We worked from morning till night and slept directly in the office. Although very tired, but the heart has a very strong motivation, is that I have hundreds of students, I will be responsible for them, so that they are admitted to a good middle school, this is the ultimate value.

From being a student to being a teacher to becoming a president, this road is very painful, the first to learn to give up, the second to endure pain. As I learn and think, I have no way to teach by myself, but parents strongly disagree, they say you do not teach us in person will not class. This is difficult in the early days, if we lose two classes, we will be in vain this year. To give up teaching for a long time is a very painful choice and my first change. But you have to endure.

The new Oriental listing in 2006 has promoted the concern of the capital market to the education industry, and the rapid expansion of the financial competitors and the heavy absorption of talents have given us great pressure. A newly-funded colleague has dug out 5 of our main teachers, but fortunately it has not been fatal because we have built a good brand and a sophisticated teaching system, and they have not been able to move students. But the lesson is still deep: we didn't know much about capital, and then we started putting financing on the agenda.

In addition to the external difficulties, many times to their own suffering, suffering, to challenge themselves. In the last year, I began to undergo a second shift, and I have to delegate. As a boss, it's the pain that you know someone else has done without you. I told myself to learn to trust him, even if he didn't do well.

Financing is like falling in love, get 40 million dollars of wind investment, we will not be used to blindly expand the education product line, and will not take the way to join the rapid expansion of the country. Many educational institutions are now founded by businessmen, and their business ideas are not suitable for the education industry. At the beginning of our business, we insisted on adhering to the essence of education, otherwise there would be no today.