On the common problems of enterprise websites

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Amoy BMW cloud of a classic words, in the future of China's enterprises in the next five years, enterprises do not do e-commerce, Chinese enterprises will be five years after the business can not be. Easy word, let the broad masses of business leaders suddenly enlightened, Chinese enterprises have begun to enter E-commerce, online enterprises to build a station, but also become a brand of enterprise products a way to do, but anything a gust of wind, are very easy to fall down, for example, now many enterprises to build websites, It does not consider a lot of what is originally needed in the inside, a lot of business leaders do not understand why a program to build a station, often will go into a lot of unnecessary misunderstanding inside, the following to talk about my experience of the place, a few web site business Construction Station This aspect of the misunderstanding where:

1: The direction of the enterprise website is not clear

In the era of the Internet, we ignore the nature of the site, we do the fundamental content of the Enterprise Building Station? is to let our customers see, or to our own look, is to show the company product brand, or want to show the company's corporate image, but also can not determine their own company website construction positioning of the time standards, I suggest that the enterprise or the positioning of their own to clear up the site to build. We do business together know that when a company to their own website positioning is not accurate, the product is not accurate, will give the enterprise products to bring nothing harm, first of all, a clear positioning of the target enterprise, in the development of the successful road, will bring us a lot of convenience, fast, Web site Enterprise Construction Station is the same principle , so our corporate website in the beginning of the establishment of the station, we must consider the problem, to first think well, a corporate website goal positioning. Do not blindly follow the construction of corporate web site, that would be the result of the loss.

2: The enterprise website pays attention to the website template beautiful, has neglected the customer, the user experience degree question

The results of my own website's deep experience: when we are deliberately doing something in one aspect of the pursuit of this thing, then the other side of this matter, we do not consider the matter, may give you a big, heavy blow, corporate website is also the case. Must consider the question comprehensively, cannot one-sided pursue that thing, other question does not care, then, if the problem arises, we must pay the heavy price.

This problem is evident in many of the corporate websites I've seen, a lot of corporate web site owners, are very like to pay attention to the design of the site, the beautiful site, the temperament of the site, luxury, some corporate web site is directly in the home page called Flash Animation screen, so the site is really beautiful a lot, is enough gorgeous, These things really need to be considered clearly and beautifully designed for a website. However, we should also consider other issues, than the above show in the appearance of the relative, the following is more important, such as users to see a website, their experience degree? For example, an enterprise product website promotion strength, such as the Enterprise website keyword row situation name, these in the aspect question, A direct threat to the success of a website, failure, than the site is beautiful enough to cool the site is more critical.

Our corporate website, a problem that many business leaders overlook, or do not care about the problem is that if a customer came to your site to look at product information, open the page is very slow, even need to wait for half a minute before you can open, so his heart will want to see things on your site? What kind of mood, How many people have to wait for you this half minute result? We can imagine, the customer impatient of the site to turn off, we carefully design beautiful website, beautiful pictures, not open, the customer ran.

3: The enterprise website is made well, it needs to be often managed later.

Sometimes I often see other people's corporate websites, many enterprises know the construction site, all know the importance of website building, but the site is good. Will not be managed, or are abandoned to their own enterprise station production built, even if completed the task, no matter, put where indifferent. Let it be left to fend for itself. Such businesses, which occur a lot of such problems on Internet sites, already have tens of thousands of corporate sites that are not updated in the status of websites. Now in the Internet site has been millions hundreds of millions of, one of your site pages have been submerged in the internet very deep place. I put these findings and the business owner of the time, finally know their reasons, originally they think that the site needs to be managed, the management of operating costs increased, or if you specialize in personal professional to manage, web site costs, will inevitably increase the cost of a lot of web site management. So they would rather put the elaborate site there, to be deserted. This common problem, the website in 60% of small and medium-sized enterprises have appeared. To control the cost of the site, corporate web site generally chose to give up the management of the site, so that the emergence of the problem, let us think of the vast number of corporate web site leaders, there is no real role in the site, really put a site to play the biggest role, they only see the surface of the site, did not see the core benefits of This is the vast number of corporate webmaster problems, such a mistake, is fatal injury, so do, equal to no site, what is the difference? This article in A5 First, fingerprint sets www.zhiwentao.com, welcome to reprint, please keep the URL, thank you.