SEO site Operation Early market breakthrough and entry point

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The Site Optimization Diagnostic analysis program is primarily based on user access to information and services, including from internal access to information and the convenience of external (search engine). In fact, the first principle of user optimization and search engine optimization is essentially the same, search engine indexed page ranking rules are also from the user to obtain information from the habit of consideration, if the user access to information convenient, for search engines, will also be such a webpage as a high-quality Web page, To get a good ranking result in search engines. Search engine optimization is not only a technical work, but also a closely related to the characteristics of the enterprise, the need to constantly analyze and seek external cooperation work.

Practice has proved that the search engine optimization can not only make the site on the search engine has a good performance, but also to make the whole site look easy and crisp, efficient and concise page, the target customers can be straight to the theme, the site played a communication between the enterprise and the best customer results. Website optimization thought that the relationship between website optimization and search engine optimization is: Website optimization design is not just search engine optimization, search engine optimization is only a part of the site optimization. It's easy to equate web optimization with SEO.

At the beginning of our station no matter what kind of site we do, site positioning must be very clear to their own, and now like a lot of friends to build a site to do more miscellaneous, or even a lot of their own do not know the value of the site to build their own, so if not these, site early market can not find a breakthrough and cut-in point, In the marketing strategy above also does not have the corresponding method and the construction station above thought, in the site to build above our products and our strengths and weaknesses must be very clear, we build the purpose of the station, we want to achieve the goal, we target groups, I can bring them what, our profit point where, Competitor's situation how to surpass, to own the advantage of the site, these are we always have to pay attention to the problem, these must have very good thinking.

The main reason is that the influence of website design on search engine optimization is very obvious and direct, so it is more easy to pay attention to. At the same time, it should be noted that website design optimization is not only for search engine optimization, its core is still the optimization of users, so should adhere to user-oriented rather than search engine-oriented, which is the site optimization and search engine optimization basic ideas of the important difference. The basic idea of Web site optimization The reason for insisting on the principle of user-oriented, because the content of the site and the value of the service is ultimately judged by the user, even if the site in the search engine performance is very good, if users feel very inconvenient, the same will not produce ideal results.

Moreover, the website promotion is not completely relies on the search engine, but also needs the comprehensive consideration various related factors. Therefore, Web site optimization design three levels of content can not be met, should achieve overall optimization, especially for the user's optimization should be put in the first place. Search engine optimization steps, keywords are listed out, especially to analyze the user's habit of keywords. In the customer's website, search engine share and market target analysis, SEO studio needs to work with customers to create a list of keywords, users will search through these words to the company's products or services, the same customers will also put forward in search engines need to get the keyword rankings.

So before we in the site positioning above how to do to make users satisfied with the site and real can improve the intention of customers? The intention customer refers to the site that the company's products have special needs have the desire to invest in the purchase of customers, then for the corporate site. In fact, the real need is not just traffic. More is able to through the network platform exposure can provide what kind of customers and markets, so in this above our primary concern is that their site for the masses, only we positioned correctly. In the investment will not be very blind, here to remember that there is not necessarily traffic volume, but no traffic must not be sold.

1. Website Market positioning

Grasp the market demand, venture to do the project to choose investment are the same, what the market needs, then we can bring to the market what, this is the key, to meet customer demand is our first thing to do, so in the user's positioning above themselves to have a very deep thinking. For the masses, that is to say, your product or your site, targeted at the user community, what it looks like, is children, youth, middle-aged, old age, or students, white-collar workers, managers, entrepreneurs. Can be targeted at the customer's psychology we carry out the implementation of the program, in the user groups and age groups have a good position, then equals we found the goal of the direction and motivation, if not these we are completely blind state.

2. Explore your Strengths

In fact, no matter what it is to do or be a person, sometimes should be more to find and explore their own advantages, because only to find their own advantages so that we can smooth development, that is, in the establishment of the site, if you are more professional on one hand then we will take the professional implementation of the program, For example, you have a good understanding of PS can be said to be a master, then you build a site for the art or design, then you have your own advantage at this time we use our expertise and knowledge to compete with our competitors, then we are more likely to succeed, today, borrow the words of the great Leader Chairman Mao taught us: "No investigation , there is no say "Sometimes this is true, because you did, then you have more say in this, because you know what users need, we can bring to the user what, then we have technology, have resources, have products, have funds, have relations, have a team .... These are their own advantages to be able to use their advantages in a reasonable position so that they can play his maximum energy. So we should try our best to exert our advantage when we build the station.

3. Website Operation plan

This also belongs to the site network optimization strategy and operation means, in this above we should spend more time on how to bring the needs of customers, targeted, have the direction of market discovery, then in the operation, to have time, purposeful, have results, can be assessed, then each of the indicators are listed. Develop the corresponding operation process.