Social networks leveraging precision marketing advertising

Entering the information era for more than half a century, the Internet has entered into an irresistible trend in people's work and life. With its vast and open information, while promoting the dissemination of technology and technological progress, QQ, blogs and the ever-changing social networks such as Weibo also bring immense convenience to people's daily life and their mutual communication. In recent years, the Internet has increasingly become a new platform for interactive marketing and self-promotion of enterprises in all walks of life.

New media microblogging has become a platform Hong 饽 饽

Work in the transfer of documents, intermittent chat with relatives and friends, after get off work search songs to watch movies and entertainment, recording mood moments ... ... Rapid development of the network in today's era, QQ, blog, microblogging and other social networks from generation to generation, "Reds" has become a people An indispensable partner in life Microblogging is even more so that ordinary Internet users have also become a news reporter; microblogging control every where, every case should be shared with netizens, almost all the time not broadcast. In the meantime, as a platform for personal publishing and sharing of information, weibo has also become a new platform for marketing interaction among enterprises in all walks of life.

Recently, CIC released the first white paper of China's microblogging enterprise. Data show that at present, only Sina's total number of corporate microblogging over 130,000, including nearly three into the world's top 500 enterprises. Among them, food and beverage, automotive transportation, business services, e-commerce, IT companies and other industries among the top five open volume; all types of enterprises and target users have maintained a 12-hour high interactive state. According to the survey, nearly 50% of the users are interested in the personalized recommendation of the company or the brand Weibo account, the new product information, the discount information and the user experience released by the enterprise Weibo are the most popular; 60% of the users purchase and the Weibo business The value is already highlighted.

Social networks leveraging precision marketing advertising

"Every time I buy something, I have to first take a look at the comments on the Internet. Find out, will be a lot of solid." Reporters interviewed, many consumers said online comments on their own consumer behavior has a great influence . At present, the prevalence of various types of social networks, while providing work entertainment and convenience for people, has also made the role of word of mouth public comments increasingly magnified and has become a new advertising and advertising marketing mode; the social platform has become an advertisement Publicity of the new front. Businesses have launched different social networks in different groups of publicity. Recently, real-name social network Renren launched precision marketing, the company's publicity accurately targeted to the specified conditions of the crowd, greatly enhancing the efficiency of advertising. In this connection, social networks and public homepage not only provide a convenient platform for social communication, but also allow enterprises to have a "precise-to-people" marketing approach and achieve direct communication with corresponding consumers. (Reporter Nan Nan)