Website optimization without the help of the outside chain what else can we do?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With Baidu in a few days before the announcement of the outside chain judgment, I believe that every webmaster can be very deep sense of the chain of the road is becoming narrower, so this time to believe that a lot of webmaster will be in a confused state, in addition to the daily update after the site, we can still do? In fact, at this time, I think we should pay more attention to the site's internal page optimization work, to ensure that the site enough to be loved by users, then a good user experience site, Baidu will also be based on the user's behavior to love your site, so as to enhance the weight of your site, ranking.

(a) Do a good job of marketing optimization.

We in addition to doing some SEO optimization, in fact, to enhance the site's own brand value is also a very important key, so even if the future without a search engine, our site can still live very well, then as regards this, small series feel that for a website, according to their own conditions, Often held some of the more marketing value of activities, such as we do is a local forum, this time we can through a number of local cafes, supermarkets, bars and other places to paste our ads or enter into the use of their own unique consumer claims, Make many people know our website, our products, so that can be very good to enhance the value of our brand, of course, there are many ways, we can play the imagination, enjoy the talent to play.

(b) Optimize the internal structure of the website.

For a good site, whether it is to stand on the user's point of view, or search engine angle, the internal structure is very critical point, especially some of the more detailed things are most easily overlooked, but also affect the development of a Web site is a big hidden trouble. For instance my www.taohyd.com because is uses an old domain name to do directly the new station, but before did also have many pages to be indexed by the search engine, and have a good ranking, a lot of users through these and my site is not related to the page into my site, found to be a wrong page, will be directly turned off, but if I do a 404 page, you will find a lot of Users will be through the previous page into my site's homepage, to understand the new site. Here small set just use a simple 404 page example, in fact, or a lot of small details, such as navigation design, page template design and so are part of the internal optimization, so we should pay attention to, found that insufficient immediately corrected.

(iii) Do a good job of observing and optimizing website data.

For a website, the site data in addition to observing every day, we also have to do a good job of optimization, so that its data better, users visit more, better love our website.

In fact, for this problem is a bit about the site PV value and bounce rate, because we all know that a site to judge good, often not by browsing to judge, but the site's PV value and conversion rate, for example, a website daily traffic has 1w,pv3w, then its ratio is 1 : 3, and for a daily traffic only 3000,pv3w, then its proportion is 1:10 if you decide which site is good? Certainly a lot of old webmaster will choose the latter, so we do the station is not blindly to do the site traffic, or through the daily data of the website, as well as the user community feedback, Learn about the shortcomings of their own site, so as to better improve the site's data.

(iv) Optimize the user experience.

With the upgrading of Baidu algorithm, the user experience of the work is also very important, in addition to the day-to-day work, we also have to often communicate with users, to see in the eyes of the user where we do not good enough, more than the user's point of view of the site to see their own, and there is through the same excellent site comparison, Absorb the advantages of the opponent, so that their own site with the times, only in this way can make users more favorite.

Summary: Although now the SEO road more and more difficult to go, but we need to know is the search engine in progress, the same industry webmaster are also in progress, and they do not progress, then in fact is a kind of retrogression, the site can not keep pace with the algorithm, the pace of the same industry, then face elimination is sooner or later things. This article by the Taobao wedding http://www.hunshale.com/webmaster Original handwriting, reproduced please specify the source, thank you here!

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