Website product design principles of the five: learn from those successful products

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Newton, standing on the shoulders of giants, once said: "The urine is far from standing high." Both Microsoft and Tencent seem to have told us the truth. Many times they are not the creators of an idea or technology, but in the end they are the ultimate beneficiaries. In this magical land is also a rampant plagiarism, today you micro-bo it? Do you buy a group tomorrow?...... It seems that every successful product behind, always in the Tencent product library to find a similar product, although I did not go to the research is Tencent plagiarism others, or others copied Tencent. But this at least tells us that even if we are to defend morality and conscience, even if we are far from plagiarism and speculation, the necessary lessons are still indispensable. To make a good product, only on their own groping or behind closed doors is far from enough. You need to do more research on products that have something in common with your products, understand their design ideas, and study their design ideas and operational characteristics. Finally with your products organically combined to add luster to the quality of the product. "Draw on" two words sounds very simple, is not plagiarism? We all, from the primary school exam began we have been using the answer to the same table! A lot of people might say that. But the reference is actually very difficult, if the reference is not good, it is easy to gild the lily or Handan.

So how to learn from those successful products? I think we should do the following:

First, the reference must be in their own product positioning has been clear after the reference, this point many people do not understand why the product positioning has been clear after. Very simple truth, if as a product manager in the mind is not quite sure what to do, then go to see peer products. Often the reference will become plagiarism, thus losing their definition of the product, and finally become a hodgepodge of no features. And you my company is often not like Tencent or Baidu has a large number of both user groups of large companies, and even our financial weakness, only by copying peer products, without their own characteristics, basically unable to get up. So be sure to have a clear positioning of their products, know oneself to do a what kind of products, their products to serve those customers, their products have those characteristics, their products through what form to profit, and then to learn from other products, research and other products of the shortcomings and lessons, to avoid their own products detours; At the same time absorb the strengths of other products, for their own use, to help their products.

Second, learn from the details and small aspects: learn from each other's one or two very characteristic, or user experience is very good function is not necessarily, but most of the function, profit model, product operation ideas, you can go to supplement and improve your product, but the possibility of direct reference is very small. In other words, if the functions and ideas borrowed too much, often lost themselves. And if you don't have the backbone to find out what others are doing and then do what they do, then this situation is not in my description to design a product category, of course, this situation can also make money, such as group buying network. That's imitation, not reference. So don't discuss it for the time being. Learn from the details of others, human experience, the place of meticulous service. These places are often the most missing parts of new products, as a mature product, they often experienced many times with the user conflict, feedback, changes to achieve success, only in laboratories and offices can not do so, and these conflicts, feedback and changes in the results are not generally functional, often in detail, This is why most of the time the copycat is not too successful, some experience and feelings or plagiarism does not go, then these experiences and feelings in the product details.

Third, to learn from the need to do without traces: I have seen a friend do the portal, his site is a number of Web site patchwork results, information release is modeled on the 58 with the city, the blog is modeled on Sina, ... All kinds of functions together always feel as if a martial arts Congress like, all the heroes are together, but it seems not to be for a common goal of struggle, but fragmented, so do is very failure. And I think the reference must be made without traces, steal each other's inspiration, experience, ideas, details of the approach, rather than a look, a representation. And to do without traces, you must think deeply about the products you need to refer to the place, repeated thinking, not to know that others do well, but also know why the other party to do so. Hold each other's thoughts and intentions, the reference will become successful, because of the intention, the method can have a good variety of appearances, choose the most suitable for their own appearance to achieve, so that the realization of the method, the expression of the form of their own products are well fitted together, it is easy to do without traces.

To draw lessons from others, it is more important to learn from others. I've been working on the iphone for a while, and at first I've never understood what the iphone is better than any other phone, and there's no other phone that doesn't have a solution. Later play more, it is clear that the simplicity of other mobile phones do not. In other words: The iphone has nothing more to do with the iphone than the iphone. Learn not to do a hodgepodge, learn to abandon, in fact, it is not easy. So not only to learn from others have what function, what the details, more important is to see why others do not do that function, it is obvious why others did not think. As a successful product, there must be a successful team behind it, why don't they do it? The problem of thinking? or if a function and style is done will not outweigh the gains?

To draw attention to legal and moral issues: learn from and not to copy, because you are not a penguin. Copying first will lead to homogeneous competition, and you will have no advantage over competitors. And you are not rich, not Tencent, so the general people do not copy. Second, legal issues need to be considered, such as intellectual property, such as other ... But to avoid legal and moral issues, as well as homogenization of competition. Learn to figure out other people's ideas rather than imitate others ' appearances. If we can do a good job of the 3rd, this can be solved basically.

Six, remember: learn from not plagiarism!

Original address: http://blog.csdn.net/aofengdaxia/article/details/6707232

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