Four characteristics of classified information marketing

First introduce ourselves, 58 with the city Network is a classification information platform, there are rental, part-time and other information. It should be said that we are not the first to do classified information, but the flow of rapid progress. Here are some http://www.aliyun.com/zixun/aggregation/7334.html "> experience Sharing:

locating free and low-end services

The internet is changing from entertainment to life, and more and more netizens are solving the problems of life through the Internet. From our flow and the number of posts and other indicators can be found. Therefore should provide more free service, the customer goal localization also needs to be more low-end some. such as for some shops, intermediary organizations such as the provision of publicity venues.

Four characteristics of classified information marketing

First, there is no obvious boundary between advertising and information. Advertising in the eyes of customers is advertising, but also need people it is also information. We gradually blurred the boundary in practice. The more ads you have on your site, the better your customer's site will be. Customers and users will be more and more, this is a feature;

Second, customers demand immediate results. Classified information of advertisers such as water delivery, moving and other customers to the advertising evaluation is, how many calls received, how much business will be realized. The simple thing is that he spends 100 dollars, how many phone calls to him. The hardest thing we do is to ensure the user's advertising effect;

Third, in order to ensure the effect, the advertising needs to be done very accurately.

On the one hand, we classify users by region, and users from different regions will jump to different stations. On the other hand, users can easily find the appropriate directory, such as looking for a moving company, or rent. So be precise in terms of geography and classification. This is the characteristics of classified advertising;

Four, does not pay attention to the brand, the customer request is very direct. Many individual customers do, the classification information site is to provide such services.

Growing online power with the help of offline activities

To further increase the market size of classified information, we have also begun to do some offline attempts this year. First, the acquisition of a special line to do business by region. Also published in Beijing, a guide to community life and services, but also launched another community media, "Community Express" that is, led advertising screen, in the community doorway set up screens and so on.

(Excerpts from August 2007 media interviews)