Four steps to rank a small website keyword

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Four steps to rank a small website keyword

My site began on September 2 to do keyword ranking, 10 keywords, to December 2 there are six on the home page, three on the second, one on the third page. To optimize the site, do keyword ranking is basically according to Baidu like a set of guidelines to, so whether it is a large site, or small site, basically the idea of optimization is ça, that is, the station structure, content, within the chain, outside the chain. The following is my Nanjing wedding photography site from these several aspects of simple and share the next station optimization ideas.

First, keyword landing page matching

Keyword landing page to match the purpose is to select a more competitive site, reasonable layout of the keyword density, Baidu home to occupy a position. In general, small site customers, many are to do keyword ranking, that is, to find some hot search keywords, and then let these words in the Baidu natural search results ranked in front of to increase the site brand display volume and traffic purposes. The first step we have to take is to analyze the website and find the right landing page for these keywords. Then is the keyword Landing page optimization, so that Baidu Spiders understand the core of the page is this keyword, here is related to keyword density, relevance and so on. When you do the keyword, be aware that the matching page should have the keyword to be ranked. If there is no keyword in the matching page, you can add a keyword by adding a page and a way.

Second, the site's internal structure optimization

The internal structure of the site is optimized to optimize the site's internal optimization can be a good promotion of the site's collection rate. Reasonable station structure to attract Baidu to crawl smoothly. Check the site, the general is to see the structure of the site is not consistent with a flat tree-shaped network structure. The home page is not very smooth, the superior and subordinate to return reasonable, between the pages recommended.

The structure of the site to optimize special attention to, do a good job of breadcrumbs navigation. No navigation, when the user enters the Channel page article page is not back to the first page. I contacted a website is, the days of thick investment, into the pages after the total can not find the home page.

Third, the site within the chain built

The purpose of the site's internal chain is to be able to centralize the weight of the Channel page article page to the home page. In particular, I do in Nanjing Photo studio This kind of station, at first when the site has no weight and no outside chain, need to build a good link on their website. When the weight of their own site up, you can import the weight of the first page to more important pages, improve the site's rate of collection. Increase the weight of the site, you can send out the chain to improve the keyword ranking.

Four, the website outside the chain construction

The purpose of the website's outside chain construction is to improve keyword ranking and bring traffic. Site conversion rate and flow, in addition to Baidu's SEM is left, keyword ranking, and Baidu's key words ranked by the outside chain. Good external chain can bring a lot of traffic to the website. Sina, Sohu, and news to establish a blog, in 58 with the city, net, Bai release classified information, in Phoenix, Tianya, the West Shrine Publishing Forum bar, in the local news, industry news to put soft text. Do these outside the chain, the site's keyword rankings are not afraid to come up.

SEO a need for long-term maintenance work, do not because the ranking did not change to do SEO. And SEO is a small and medium-sized site must do a lesson, after all, mostly with Baidu mixed, Baidu is the eldest, listen to his is right. Road long, this is my some do keyword ranking share. Pure handmade original.

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