From high salary to sleep to live warm bed tourism marketing new ideas frequently out

Thousands of world, wonders. First of all, the domestic provision of "lying also can make money," the hotel test sleeper position, and now foreign media reports, the hotel provides human flesh warm bed free service.　　Now let's find out.　　Let strangers into your hotel room? The New York Times January 21 reported that Intercontinental Hotel Group's "Holiday Inn" brand (Holiday Inn) in the United Kingdom launched the "Real Person warm bed" service. This service is available free of charge only when requested, and is provided by the hotel's employees in white custom-made pajamas and hair for a 5-minute "warm-up" of the guest's bed, equivalent to a giant thermos bottle. Dr. Chris, of the British Edinburgh Sleep Treatment Center, said a cold bed would affect sleep, especially in the cold weather in the UK, while 20-24 degrees Celsius was a relatively ideal sleep environment. Perhaps the support of experts may seem a little more sensible for this strange act. Then ABC and Reuters also tracked the incident, digging out more information that each "warm up" would wear a thermometer in order to keep the bed temperature at 20 degrees Celsius. and the responsible person specifically stated, "The warm bed staff will be in the guest need to leave before the bed."　　"It is said that 3,200 holiday hotels around the world are likely to offer this personalized" innovation "service.　　A free stay in a hotel and a salary to lie down? Where are you going? The network recently completed the first round of "Hotel test sleeper" social recruitment. It is reported that after the spring Festival has been selected three monthly salary million Yuan "hotel test Sleep" will officially enter the job.　　Where are you going? The network has even joined hands with the Chinese Hotel Association in drafting relevant national standards, and is committed to the professionalization and standardization of "Hotel Test sleeping Officers".　　Is boring hype, or marketing innovation? In the highly competitive tourism market, differentiated marketing strategy is very important. For Intercontinental Hotels Group, it is wise to launch a free and eye-catching service in the cold winter, which attracts many curious people to watch and even stay, and is publicized and exposed in the internationally renowned media.　　Where to go to the domestic network because of the search and comparison of air tickets are well-known, now at the expense of recruiting hotels to try to sleep, the accumulation of hotel reviews, but also in order to enhance their own hotel search in the field of their own advantages and improve competitiveness. Therefore, the reporter thinks, each kind of new vocational noun and service form's generation, its behind must have the reasonable commercial logic and the consideration. No matter how good the business model is, it is only when you have the creative point of attracting attention that you get the most out of success.