Gourd Monk: SEO novice Quick choice of the six principles of keywords

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Learning Network Marketing must know how to SEO, as the saying goes "will not SEO Network Marketing staff is not a good cook", a joke, but SEO is indeed a more important network marketing of a science. Seo translated into Chinese is search engine optimization, is more popular in recent years, a network marketing method, the main purpose is to increase the exposure of specific keywords to increase the visibility of the site, to increase sales opportunities.

In the SEO keyword choice is more important a work, like the spring planting to sow, the key word is the seed, you want to grow what, must first choose a good variety, and then sow. The key word is the user enters our website the important channel, the website appeared these keywords, uses some technical means to do well optimizes, the user can through Baidu, the Google search engine search the related key words to enter your website. Keyword accurate selection and optimization is the site to obtain the source of traffic, is the site to obtain the premise of profit. Below Gourd Monk will share with you the six principles of choosing keywords, hope to give new people in the process of learning SEO help.

First, the choice of keyword choice can not be too broad

When choosing keywords, do not choose too broad keywords, for example, "fruit" "Food" "clothing" and so on, these broad keywords first is the competition is more intense, and too broad in doing optimization when difficult to do, like 100 people at the same time Rob 10 popular tickets, some people may be in line all night, Some people might have paid someone to queue up, everyone for the 10 hot tickets You earn me, if we buy the other less popular tickets at this time, maybe we still have a chance to see, and those who earn me in the process may not even see any play.

Second, the choice of keywords can not be too unpopular

The above mentioned in the choice of keywords when not too broad is too hot, then the second principle is to choose key words can not be too unpopular, is two extreme, not too unpopular also not too popular. So how do we choose keywords? If we just started SEO optimization, then we can find some long tail keyword to do. For example, we want to optimize the word is "physical examination", then we can make some long tail words, such as "before the examination to pay attention to what problems?" Summer is not suitable for physical examination, "Beijing physical examination to where better," "Beijing Entry Examination" and other long tail words.

We can check the Baidu index to see if the selected words are hot words or unpopular words, you can also search keywords in Baidu, to see if there is no site to do this keyword optimization, to see if the search engine has the same words you searched, you can also see the relevant Baidu search to determine the relevant keywords.

Third, choose the keyword as far as possible not to use the company name as the key word

When choosing keywords, try not to use the name of the company as a key word, Baidu's search results generally show 30 words, we need to put the most important optimization of the content in the title, do not put the company name or something in the title, because the company name is too long will affect our need to optimize the keyword, If you must put the company name can be placed in the description of the site, you can put the name of the company or brand.

Four, the choice of keywords to have commercial

Do the site, do SEO optimization is basically the need to make money, so we choose the keyword when the need for commercial.

Choose the key words to start with a small competition

Can choose some search more, competition relatively small keyword start to do SEO optimization, there is a point is in Baidu related search inside must have these words, can pass Baidu Index query, index in 100-300 can consider.

Six, the choice of keywords to be related to the site content

Selected keywords must be related to your site content of the word, can not choose the content of the site has nothing to do with the word, such as your site is to do physical examination related, then you can not choose clothing ah, decorating ah and other keywords, with the content of relevance is a key choice of a more important point, The words we can choose are related to our health, because the physical examination is related to the health of the human body, so it would be better to choose these keywords.

The key word is like a seed, selection of seed varieties and quality is directly related to your harvest, so in the choice of keywords when you can refer to the above gourd monk with you to share the six principles, in the days after the author will continue to share with you on E-commerce website operations, network marketing and SEO related content, Welcome everyone to communicate and discuss with the author, you can add Network marketing planning-the promotion of QQ Group: 47260820, or the author of the qq:46494701, I hope in the communication with everyone to progress together.

Author information: Gourd Monk, formerly known as Ella, focus on E-commerce Web site operations, Network Marketing planning, and other aspects of research, article source: http://www.huluso.com/post/12.html copyright notice: Welcome free reprint, reprint, please keep the original author information, Thank you for your cooperation.