Homepage of the optimization, action for the king!

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

If you continue to discuss the home page in your company and how to make it better, it's time to accept the reality-----your past home page is gone. The New Paradigm (infinite homepage) is even less like a homepage than a dynamic experience. The homepage has become a virtual container of clutter, which describes the landed land to visitors who arrive at your site and land. From one visit to another, from a person to another, in this mode, the only constant is the icon that you place in the corner (for some visitors, it is placed on the left side, for some visitors, it is placed on the right). Now is the time to extend the home page to infinity.

ClickZ columnist Jason Burby has been preaching this important idea for a long time. If you don't get the "action", then the ROI on network Analytics is zero. In other words, stop making reports and start acting. Action means optimization. The best place to start optimization is your existing home page.

Creating an optimization project that focuses on landing pages can have an immediate effect on key strategies. If you track conversion rates, you should be able to test the various "ad feeds" on the landing page and see how they work. If you track the time on the site, you should be able to decide what content will keep people for the longest time. In any case, the landing page optimization will help you make a good relationship with your first visitors and help you adjust the relationship continuously. Once you start the landing page optimization, you take the first step towards a more complex inspiration. The experience of being able to take immediate and ongoing action on the site and to see the site's main performance rise is very satisfying.

Start the landing page optimization, you should go forward. Jonathan Mendez in his blog has written a "landing page optimization Seven rules" article. This article is a good reference for how to start optimization. At the same time, there are some easily available packages that can do a lot of things, from a simple A/b test to a complex behavioral orientation at the site. Before you invest in any of these software, make sure you have an action plan.

Next, the optimization project beyond the landing page, and to the online media to move forward, is a smooth. If you want to advertise, your outreach behavior can be: from measuring clicks to exploring the entire lifecycle of visitors from clicks to conversions. In this lifecycle optimization scenario, you can continuously adjust the entire experience to achieve the goal of promoting business growth. Remember to make some good adjustment ads. Some of these ads can promote visitors to the purchase channel, the other part of the advertising can promote consumers to deepen the understanding of the brand.

Now ask yourself the following three questions:

1. Do I take action on the basis of data analysis?

2. Can I adjust my visitors ' experience well and advance my success strategy?

3. Can I manage all the visitor experiences from offline clicks to online conversations?

Remember, no action means no ROI. Extend your homepage and your customers to infinity! (Zebian Admin01)