How to analyze a comprehensive and meticulous analysis of competitor website--one of the skills of website optimizer

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How to analyze a comprehensive and meticulous analysis of competitor website--one of the skills of website optimizer

We do site optimization has a consensus. To do your own website, you must analyze the competitor's website, which not only can make you less detours, even can help you build your own system. So, how do we analyze the competitor's website in a comprehensive and meticulous way, where do we start? Below I will explain in detail.

1. In-station analysis and external analysis

If we want to analyze our competitor's website, we should look at it from two angles. One is in the station, the other is outside. Is there a order here? My personal habit is to analyze the station from the outside. There is a good thing about this, because our webmaster can control is the station, and outside the station we can only analyze its operating methods, as well as the resources are what, the station outside analysis of the site has a peripheral understanding. In-station analysis is the key.

2, we through Webmaster tools to analyze the competitor website

We can through Webmaster House, Love station, or download software tool class. To view the competitor's Web site. We can analyze their, domain name length, friendship links, articles included, reverse link query, the existing keyword ranking, and keyword density. Here I would like to remind you that you must do a good record, and then the continuous query analysis of them, and then you can analyze some of your unexpected situation.

This analysis is not a query, but to our meticulous analysis, such as I analyzed the "114 Check the standard net" this site found that their chain is, the URL navigation class has more than 1700 backlinks, and no article fill, just a trademark inquiry site, the chain is not much, so basically can be sure, Is the role of these more than 1000 Web site navigation, and then I will be the Web site navigation records, and then contact them to request to add our site on the OK

3, the existing ranking of the Keywords page analysis

As we said above, through webmaster tools we can find that now there are ranked keywords, the corresponding page to make a list, and then analyze the page set, keyword layout, as well as external links have no, url is optimized, whether there are H1 settings, the article anchor text settings, Web site navigation, The main thing is to look at its three major labels. ALT, title, etc.

4, the site's three major labels

Analysis of a website, three major labels that must be analyzed. Title, meta, keyword description tag. We may be able to analyze these three tags to determine what keywords they want to optimize, and if the keyword is too strong, we need to optimize it. Now commonly used in the title of the writing is similar to the way out of the book, that is, the main title + title + brand Word method. Write down the keywords you want to optimize, and then use adjectives to describe the keywords, plus your company's brand words.

5, the site's keyword layout

The site's keyword layout, I think should be from the collection of articles to start analysis. If this site is included in the Tens, then undoubtedly their key words are certainly using a large number of collection methods, such as the search included particularly few so go is less, to expand a keyword.

Site keyword analysis from a whole bureau of the concept of analysis, what is called global analysis? for example, "114 Check the standard net" a total of more than 5,000. Then this more than 5,000 of the keywords should be between the categories, from more than 5,000 included, probably to the next class, see which categories of keywords occupy more proportion of the page. Then analysis of their mutual links between the situation, whether in the site formed a fishing net-type network

Then its keyword layout method. is the human site staff to add, or can be generated by the user. There are no level blog, forum and so on. These are the things we want to analyze.

6. Website Source Code Analysis

See if its code is concise? is the label used completely? Is there a JS call? Is the ALT set?

7, analysis and observation of their website products and activities

This is an observation of competitor products, such as whether they have a special event or not. If so, how do you do it? Analysis of their flagship product, whether the main product has a combination, etc., by analyzing these and our own products to make a comparison. So what we should do is probably a text.

Summary: Analysis of competitors divided into three parts

One: Related factors

Includes server stability, service logs, domain name analysis

Second, the station

Site structure, keyword layout, site navigation, 404, 301, site alt description, nofollow tags, links, etc.

Third, outside the station

The article includes quantity, the outside chain resources, the reverse link resources and so on

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