How to develop social media marketing activities?

How can enterprises make use of social media to do marketing? Although social media marketing is still growing rapidly, it is changing. But from some of the previous cases of successful social media marketing in the past, it is not hard to see the signs. Combined with American social media marketing expert Lee Odden's point of view. To share with you

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Our company is engaged in a social media marketing campaign, we need to think clearly the following questions:

1, who is the target customer of our marketing campaign?

2. What is the goal of our social media marketing?

3. What is our marketing strategy?

4. What are the media and platforms for our social media marketing?

5. How to evaluate the effectiveness of the activities scientifically.

2nd, the goal of social media marketing, in our actual activities more difficult to grasp, many business owners say this social media marketing purposes? They want to sell products, brand, public relations, customer service and so on. The goal is not clear, everything wants, nothing gets! We need to focus, When our customers make these ideas, as our Account manager, we need to be patient. We can take care of some aspects. But only if we have identified the core objectives of this activity.

When I deal with the requirements of the enterprise, combined with the customer's marketing or operational needs, I will enumerate some objective requirements list, and then we discuss with the high-level Enterprise 1, 2 points as the goal of social media marketing.

This also gives our enterprises a clear understanding of the final assessment of our activities, we will be able to find the basis.

The next step is how we develop the 17895.html "> roadmap for social media marketing:

One of the marketing media and platform, only listed part of our Chinese social media and platform is equally rich.

What is the specific Chinese social media marketing medium? can refer to the following:<< social media marketing battle program >>. For the choice of media we do not seek to be big. As long as it is consistent with our marketing activities targeted customer focus, we need to consider.

How do we make a scientific assessment after the event? The effect of social media marketing is also a point that we are currently bothering our marketers. We need to communicate with each other fully and strive to achieve consensus while not violating the objective rules of social media marketing. I had an article about << How to scientifically evaluate the effect of social media marketing?>> articles can be referenced.

The following is the overall control of a social media marketing campaign.

Conclusion: Social media marketing activities and ordinary marketing activities have overlapping parts, but we still need to grasp the social media marketing some special points. Do influential social media marketing campaigns.

Tangxing

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