How to do a good job of website page optimization

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Search Engine optimization has entered the era of user experience, the user experience this four words many webmaster feel may be very abstract, and there is no chain, included and so specific, do not know where to start, in the user experience of the SEO era, we not only consider the early keyword ranking, More to consider whether the browsing experience of the entire phase of the user coming to our site is what he wants, this requires that our site's page optimization work needs to be done, if our Site page optimization of good users to enter the site is very convenient to find their own content, then users will not go to other sites, our bounce rate will fall , page stay time will come up, so that our ranking will be more stable. So, today to share with you how to do a good job of our page optimization.

I. Page title

The page title is the core and center point of the entire page, and all the optimizations and all the content are based on the title of the page.

Four main points of the title:

1. The title is too long

Long title is the first thing we want to avoid, the title too long will give users a bad experience, because the user can not see the full title, but also scattered weights, such as we search a lot of keywords to see some of the title behind the three points, which means that the title is too long can not be completed in the Baidu search results show (pictured)

Change the title has appeared after the ellipsis, the title of how many Chinese is appropriate, a Chinese character equivalent to 2 characters, a punctuation mark is equivalent to a character, so that our title is less than 60 characters.

2. Title Weight distribution

In general, the more keywords in the title, each keyword points to the relative less weight, for our optimization work is also relatively difficult, so we do not do too many keywords in the title, as much as possible refinement.

3. Standardization of titles

The General standard homepage title form is: Website name-key word 1, key word 2, key word 3, the key word puts in front all can.

Inside page and Table of Contents page Title form: keyword _ website name

4. Title Adjustment and Weight relationship

The title of the adjustment can not fall right does not depend on their own subjective operation, if our title has passed the credit period is able to change, the credit period refers to the site within the page has been included. Whether the change will not fall right does not depend on the change itself but see if you change the title is beneficial to the user, if you change the title of the user experience is beneficial then short-term rankings will have a floating in the long term is advantageous to the rankings. If the change is damaging to the user experience, the change will fall right. How do we determine if changes are beneficial to the user experience? Look at the following points:

(1) in the title to reduce and delete keywords for the site rankings have little impact

(2) The title added keyword when will take into account the contribution of the key words, if not each other contribution will reduce the weight of the keyword allocation.

(3) If the keyword in the title added in the content does not increase the proportion of the content of the keyword, then the keyword and content of the mismatch, it will cause the right to fall.

Ii. description

Description is generally a brief summary of the entire site, can also be appropriate to reflect their own advantages, so as to facilitate the increase in users of the site's further understanding of the general large Web site more than 50,000 content of the internal page description of batch generation can, the general small and medium-sized enterprises themselves can be written inside the description.

The main points and characteristics of the description

1. Description do not put the keyword in bulk

2. Description preferably a complete sentence

3. Description control within 75 characters

Iii. Text Area

The body area is the site navigation below the page title officially begins, the area that directly provides the content is generally under the breadcrumbs navigation, the right chain and the bottom of the area is not part of the body area.

1. The harm of the text advertisement

The text of the advertisement is now the focus of Baidu hit, whether it is the beginning of the text or the end do not add ads, we can put the ads to the right side of the body or to the left of the list, or in the text box after the end of the list.

2. The text of the picture and video information processing

We take pictures and video gathered over the time, we will picture and video plus Alt,alt description of the image and video ranking is useful, for SEO is not much effect. Search engine is not read the text inside the picture, then we put the content of the picture in the following detailed description, we write on the keyword ranking has a role.

3. Readability of the text

About the readability of the text I've talked about it in detail in previous articles on how to identify content quality in Baidu (http://www.admin5.com/plus/view.php?aid=518800)

We should first of all the paragraphs in the text to be clear, so that users read it very comfortable. At the same time we have to make a summary of the paragraph, at the end of the above paragraph to do a summary of the content. In the content of the correct use of some special punctuation, if the content appears in books and movies we have to use the book name, if we quote a word to use quotes, these special symbol details we want to do a good job.

Iv. Inner Chain

1. The exact setting of the inner chain

The exact setting of the inner chain we want to set according to the user's recessive demand, we want to consider the user search a certain keyword to enter the website he also attach what content, this is the user's implicit demand, this invisible demand is embodied in our inner chain.

2. Number of Chains

The number of large Web sites within the chain as much as possible control in 10, the general small and medium-sized site within the chain of the number of control within 5-6 can be.

3. Picture inside chain and text inside chain difference

Text in the chain directly provide anchor text can be, and the picture of the chain not only to have pictures of the link to the bottom of the picture also has anchor text links, to do within the chain.

V. Interaction

Interactive is now a new era of SEO added a page factor, interactive factors to now generally only for the medium and large sites have effect, for small and medium-sized sites generally only for blogs and mall station useful, for general Enterprise station function is not too big, the main role of interaction is to provide users with more value-added information, Interactive in the page generally includes comments, top step, message, and so on these factors, the specific manifestation of a lot of such as Taobao rating, film station ratings, video of the top small hands and so many.

Vi. Model Text

Boilerplate text is the text that every page must have, boilerplate text if there is too much in the page, will directly let the content of the original quality will be reduced, because the higher the content of repetition, the proportion of the original is less, boilerplate text in the existence of necessary words and unnecessary text, the necessary text is very useful to users, For example, telephone and QQ, users need to copy and paste the phone number, so that this information in our page is to exist.

Summary: page optimization work will affect our ranking time, or our rankings have gone up if our page optimization does not do well, will affect our site for the user experience, which for us to stabilize their rankings is harmful, so we should pay attention to the page optimization of every detail, such as my website (http ://www.51shiyanji.net) has just started to focus on the elements of each page optimization, so for the future ranking is helpful.