How to keep your site in front of many corporate websites

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To be in front of the site, we must use technical means to optimize the whole station, make it more suitable for the search engine ranking rules, search engines in the rankings, not only to see the information related to the page, but also consider the reputation of the site, such as how many external links, the number of clicks and so on. So a content-rich site will certainly be in front of poor content.

Here are some of the things you need to do to get ahead of the Web site.

Website Theme Planning

Be careful not to let your site theme spread too far. Because the more focused the topic, the more energy the site owner is likely to devote to this area, the higher the quality of the information provided. We know that the search engine has been committed to providing users with high-quality information search services, so it will provide valuable information on the site rankings ahead of time, priority to return to the user. If the site content coverage is very wide, and indeed need to retain a number of topics, this case? or the same principle, as long as you classify the site information into a reasonable organization, naturally will form a relatively concentrated theme, then the search engine will naturally give you a top ranking. According to the theme, form and the characteristics of their own enterprises, website design also has different categories, probably can be divided into: content-oriented, design as a supplement, pay attention to this large-scale professional web site, it is generally reflected in the professional Icp,isp supplier production site, in the design of such sites should not be too fancy, should pay attention to information; The second is that most companies, in order to better advertise their products, expand the market, make their products to the world, improve their corporate image and production of the website, this site production should be combined with the characteristics of its own products produced, relatively focused on product marketing; The third is the image class, generally this kind of site is reflected in the * * Department , as a foreign window, relative to this kind of Web site design is more serious; the fourth is the personal homepage, this kind of website is relatively free, is not subject to what constraint, can according to each person's own specialty free play. So we make the home page first clear their orientation, design a suitable site.

Who is your main target audience?

Depending on the category of the site, the target audience is different, there are businessmen, professionals, students, women, men, children, adolescents, middle-aged, elderly, or all people, such as the education of the site is relatively targeted audience is the college teachers and students. Cosmetics, skin care products, such as the site is relatively female.

How much money are you going to invest and how do you run this site?

Make a ballpark estimate of the website how much money, how much money you are prepared to invest to run the site, assuming that the site after the production of how to operate all by themselves, or commissioned professional services companies to do, their own regular guidance, or set requirements, the goal entirely by others. This is a problem that can not be ignored, if a site to do a good job in the early stage, no one maintenance is empty, just like a newly built street, clean, people also like to come here to go shopping, for a long time, walking more people, garbage more then no one to the tube, so the pile of rubbish more and more, go people certainly less and fewer. After a long time also gradually be forgotten. Website management is also this principle.

The smaller the page the better, preferably not more than 50k, as far as possible to simplify

Research has shown that if a site's main page does not appear within 15 seconds, visitors will soon lose interest in the station. Of course, there are exceptions, such as the content is too wonderful, others do not go. Again like the visual arts site, can not be "fast" as the only design criteria. However, even this kind of site, it should be in addition to a guide page, to give readers a hint, do not ignore the feelings of others. But most of the site is mainly content, most people are interested in the amount of information, the pursuit of speed.

Site navigation to clear, easy to find,

All the hyperlinks should be clearly and unambiguously to the reader, all navigation settings, such as image buttons, must have a clear logo, so that people can see clearly, do not patronize the lively visual effects, and let others do not know East and west.

The color of the link text is best used by conventional: inaccessible, blue, clicked, purple or maroon. If you have to be ingenious, link to the text you want to be highlighted in what way, such as bold? In short, the text link must be different from the other text of the page, giving the reader a clear guide. Not more than three times. If you can not find more than three times, people do not have the patience to play with you! Use Flash animations and pictures as little as possible. If your connection is in flash or in the form of a picture, it will be difficult for Google to identify the connection, which means it is in vain. Although Google claims to be identifiable, the actual effect is not ideal. Therefore, the link inside the page is the best text connection, if you want to beautify your Web page and must use Flash or pictures, then suggest you do flash or pictures, in the other parts of the Web page to do a text connection.

So in order for your Web page to appear in search results that are conditional on predefined keywords, you must use keywords in your Web pages. The places where keywords are placed include: title, meta tag, page body, alt tag, and so on. But one thing to be aware of is not to repeat a single keyword (spam) too much, and not to simply rank keywords (also spam) as you would in Meta keyword tags, but to follow the necessary grammatical rules to form natural and fluent statements that make visitors look comfortable. Also consider whether the customer is attractive enough. In short, keep in mind one principle: the search engine will not be indifferent to the content that attracts and values visitors.