How to optimize multiple keywords?

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Often at Point Stone forum to see someone ask, a website how to optimize multiple keywords?

If three or four keywords, then the center of gravity on the home page is basically OK. But if there are more than 10 20 or more of these, it is necessary to put these keywords properly in the entire site, rather than relying solely on the home page.

For example, as Point Stone member Zeroth in this post asked:

Yunnan Tourism The word is very large, the following good words and, Kunming tourism, Lijiang Tourism, Dali Tourism, Tengchong Tourism, Xishuangbanna Tourism, Shangri-La Tourism, Lincang tourism, these good words, how can I connect them? They all belong to Yunnan tourism. The first travel site will have these sections, but I think they have little contact, so there is no effect. How can they better relate to each other? or the ranking of these words in a station as far as possible to do a better job.

The usual approach is to put the most important keywords on the home page, such as the above example of Yunnan tourism. Other keywords in the second level are placed in each column or channel page. If there is a longer tail, belong to the third level of keywords, you can use the content page to optimize.

On the home page, the main keyword is the focus of optimization, from the web title, add rough, HX tags, the number of places where the keyword appears, are more prominent than other text.

Second-level keywords are not not to appear on the home page, in fact, the opposite, two-level keywords should appear on the home page, because these words on the main keyword has to strengthen the role.

Like the above example, Kunming, Lijiang, Dali, Tengchong, Xishuangbanna, Shangri-La, Lincang these words, unlike Zeroth said they have little contact between them, but very close ties. Visitors know that these names belong to Yunnan, and the theme of Yunnan tourism is closely related.

Search engines also know this through semantic analysis. This semantic connection is not literally understood, but is derived from a large number of statistical data. Search engine this intelligence still has.

On the home page at least these two-level keywords will appear in the navigation links. If it is my words, will also appear in the main body of a number of appropriate, and link to the corresponding columns and channel page UP.

The third level of the longer tail of the words, such as the specific tourist attractions in Xishuangbanna, can be placed in the West Banna column of the specific content page. Again, the semantics of these content pages for the channel page and the home page will be enhanced, not without contact.

In this way, the entire site will have a strong logical and semantic relationship system, shaped like a pyramid. The first page is the word that you most want to rank, and it is also the most difficult word. The entire site, whether from the semantic or from the link, highlighted the first page of the keywords. Level two words are distributed on the channel page, these words are relatively weak competition, otherwise put on the channel page will probably not be able to row up.

The premise of this approach is that your most wanted keywords are limited to up to three or four hot words. If you want the two-level keywords are also hot, you are afraid to do a separate site, are placed on the home page to achieve results. On the section page, because you are not likely to create a lot of good links to all the columns, so the hot words want to row up is more difficult, unless you really can make this site a very authoritative big station, that is another matter.